Nick kick starts nationwide campaign to find kids to ?Be the Boss?

MUMBAI: The awesome twosome Moto Patlu, Ninja Hatori, Pakdam Pakdai and the entire Nick Toon brigade are set to take orders from the new bosses. In a once in a lifetimeopportunity for children across the country, India?s no 1 kid?s channel Nickelodeoncelebrates Children?s day with the ?NickelodeonBe the Boss? campaign. 5 kids from across India will be the boss in the corporate office of Nickelodeon in Mumbai where they will decide exactly how their favorite channelwill run. They will call all the shots!

Creating history on television, 5 kids selectedfrom the nationwide contest will see our favorite Nicktoons personally hand out the appointment letter to each of the winners.To helm the steering wheel of Nickelodeon on Children?s day, all that the kids need to do is tune in to Nickelodeon starting now to 7 November every Mon-Fri from 6.00pm to 7.00pm and participate in the ?Nick BetheBoss? contest.

Talking about the launch of this inimitable initiative, Viacom18 EVP and business head, kids cluster Nina Elavia Jaipuria said: ?Nickelodeon has always believed in empowering kids while entertaining them. Taking this promise ahead, the channel that is of the kids and for the kids will now be run by the kids on Children?s Day.  We are sure that children with their imaginative minds will add a whole new dimension of fun toNickelodeon on this special day and I am more thanhappyto step aside and hand over the reins to thelittle bosses?.

On children?s day we will see the bachcha bosses rule the roost at Nick. Turning the tables around, the newly appointed bosses will decide what gets shown on their favorite channel ? Nickelodeon. Subsequently they will also turn celebrities and be brought back on air on Nickelodeon as the face of the channel. Truly bringing alive children?s day, Nickelodeon with its latest initiative is sure to be the ultimate entertainment destination for kidsthis festive season.

To all the kids out there, tune into your favorite channel Nickelodeon every Monday to Friday from 6.00pm to 7.00pm & answer some simple questions.  The participants can SMS the correct answer with NICK <SPACE> OPTION A/B <SPACE> NAME to 56882. BSNL & MTNL users can call 1255568 and all other users can call 5056882 to give their correct answers. You can also logon to to participate in the contest.

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