Television

iRealties-Apson present 'Sheikh Chilli' on Discovery, Shoojit leads next project

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MUMBAI: Not long ago, iRealities Entertainment made history with the blockbuster 3D animated movie "Chaar Sahibzaade" with heart-touching story-telling. They are now set to recreate the same magic with cutting edge animation in partnership with Apson Entertainment to bring you ?Sheikh Chilli and Friendz? to be aired on Discovery Kids.

iRealities has been successful in bringing two powerful forces of rich multimedia content and technology together to deliver several successful projects.

The new series is loosely based on 'Sheikh Chilli's the comic legend from Lotpot, the comic magazine from Mayapuri Group. Sheikh ?Chilli and Friendz? is about a kind-hearted simpleton Sheikh Chilli and his adventures with his friends. It all begins one day when Sheikh Chilli stumbles upon a Genie. It is that day when life changes and becomes full of adventures for him and his friends.

There are several primary characters in the film like Sheikh Chilli, the talking donkey, genie, witch and her talking broom and many more. The characters are based in the modern world and are well equipped with technology so that kids of this generation can connect to it. The script has been worked and reworked by some eminent writers and filmmakers of the film industry.

iRealities CEO Prasad Ajgaonkar says, ?Today's kids are very different from the way you and I grew up. They are far more inquisitive and challenge the norms. They are independent young individuals that demand to be entertained and enjoy newness all the time. We have worked very cautiously and precisely, to shape up and create each character and make it likeable and relatable to this new generation. There is absolutely no compromise in terms of quality. We have used hair, fur and minute texturing to bring out the feel of each character in a strong way so that the whole look is quite distinct then the usual content being broadcast on TV.?

Earlier, iRealities had created an animation movie of the same name that had been released in Hindi and Tamil. The company had executed the entire project right from scripting, character design, animation production to post production and final creation of the film.

iRealities is currently working on three animated feature films to be released in 2017. One of the projects is the animated film Durga - The Epic. The company is also collaborating to produce another animation film with reputed director Shoojit Sircar at the directorial helm.

iRealities must be one of the few companies that has technology strength, creative strength, animation and content strength under one roof.

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