Television

Disney Channel to premiere the all new Mickey Mouse cartoon shorts this January

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MUMBAI: The endearing, adventurous and comedic antics of Mickey Mouse, Disney's #1 star and the world's leading character franchise, will be premiered on Disney Channel in a new short-form series of 2D comedy cartoons. Disney Channel India which had earlier introduced viewers to two episodes of the short form series of 2D comedy cartoons on the beloved character's birthday, will air 4 new episodes of the Mickey Mouse cartoon shorts on January 27th at 5pm. With the slapstick feel of classic Mickey Mouse, the series of cartoon shorts presents Mickey in a broad range of humorous situations that showcase his pluck and rascality, along with his long-beloved charm and good heartedness.  

The new episodes 'Yodelberg', 'New York Weenie, 'Tokyo Go' and 'Stayin’ Cool' will follow Mickey to places like New York, The Alps and Tokyo facing silly situations, quick complications and an escalation of physical and visual gags.  The episodes include 'Yodelberg' where Mickey longs to visit Minnie atop her mountaintop chalet but quickly realizes that the threat of avalanche has made the trek up the mountain more challenging than usual and 'New York Weenie' where Mickey hilariously chases after a runway hot dog through Central Park. Another special episode 'Tokyo Go' follows Mickey's adventures in Tokyo, where he accidentally boards the wrong bullet train while the episode ‘Stayin’ Cool’ follows Mickey, Donald and Goofy as they must find creative ways to keep cool on the hottest day of the year. These stories feature heartfelt and heroic moments as Mickey experiences life with his comical partners Minnie, Donald, Daisy, Goofy and Pluto.

The premiere of the Mickey Short – ‘No Service’ on Disney Channel rated 1.5 TVR among all kids (CS 4-14 ABC). It ranked #1 in the kids genre with a 28% share of viewing and ranked #2 across all TV during its time slot while the premiere of the Mickey Short – ‘Croissant De Triomphe’  rated 1.0 TVR among all kids (CS 4-14 ABC). It ranked #1 in the kid’s genre with a 33% share of viewing and ranked #2 across all TV during its time slot. (Source: TAM; TG: CS 4-14 ABC; Period: 18th Nov 2013; Market: HSM).The premiere of both these Mickey Shorts reached out to 7 million kids across India.

While the direction and pacing of the new "Mickey Mouse" cartoon shorts are fresh and contemporary, they are, at the same time homage to the art direction and storytelling of Walt and his animators in the 1920s and '30s. Geared towards kids aged 6-14 and families, and produced in 2D animation, the design esthetic for the "Mickey Mouse" cartoon shorts reaches back almost 80 years and borrows reverentially from the bold style of his 1930s design with a few contemporary touches. A must watch for the true eagle-eyed Disney fans, as the production team has also included the occasional homage to other icons from the Disney heritage.

Don’t miss the special episodes of the brand new Mickey Mouse cartoon shorts on January 27, 2014 at 5pm on Disney Channel

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