Cosmos-Maya: The shining success story of the Indian IP Creator

L to R – Anish Mehta: CEO – Cosmos-Maya, VivekRaicha: Executive Director & Investment Head – Emerald Media, DeepaSahi: Co-Founder - Cosmos-Maya, Rajesh Kamat: Managing Director – Emerald Media &Ketan Mehta: Co-Founder – Cosmos-Maya

MUMBAI: Cosmos-Maya, the market leader in original Indian Kids’ animation content recently celebrated its 22ndAnnual Day.

The event also marked the celebration of Cosmos-Mayacrossing the coveted 1000 employee mark. Back in 2012 when the company began its journey in IP creation with Motu Patlu there were only 40 odd employees. Today with 12 shows on air/in production, including 3 European & one Brazilian Co-Production, with over a 60% market share in the domestic Indian animation production business, Cosmos-Maya is scaling newer heights by the day and has indeed become one of the most dynamic studios in this industry. Even on the digital side, the studio has more than 20 channels on YouTube under the umbrella brand with a cumulative subscriber base of around 10 Million. 

Cosmos-Maya is a Singapore and India based Animation Company that produces high quality 3D as well as 2D animation content. KKR backed Emerald Media, a Pan-Asia platform established by the leading global investment firm,for investments in the media and entertainment sector, acquired a controlling stake in Cosmos-Maya in early 2018. 

More than 1000 Cosmos-Mayaites cheered on the performers in a show accompanied by overwhelming pride and emotions. The cheers were loudest when Motu and Patlu, from the company’s most celebrated IP, appeared on stage.

It was a proud moment for the company which primarily focuses on creating IPs in the kids’ animation space and is presently working on multiple Indian animation TV series with all the leading linear and non-linear broadcasters. As a leading producer of some of the most successful shows in the space, the studio presently has 12 shows on air and 6 under production. Cosmos-Maya holds a distinct record for consistent delivery of popular Indian animation content and has produced an unprecedented 30000 minutes of original animated content in the last 5 years, comprising over 1350 half hour episodes.

Speaking on the occasion, a visibly delighted Rajesh Kamat, MD Emerald Media said “With the creative muscle that Cosmos-Maya brings to the table and the financial muscle of Emerald Media together, the way forward from here is only northward.”

The mood was upbeat as Ketan Mehta, Co-Founder of Cosmos-Maya spoke on the occasion. Cosmos Maya, founded by Ketan Mehta commenced its journey 20 years ago, and today the studio manages to deliver 30 half hours of animated content on a month on month basis, which is nothing short of a record. “What we have managed to do is unheard of and going forward, there is a focus to maintain that momentum and scale newer heights for the business”, Mehta said excitedly.

Adding further to that Anish Mehta, the dynamic CEO of the company under whose able leadership this IP creation revolution happened said, “The success that we have achieved is result of the collective passion that the entire team has put in relentlessly and with the force of Emerald with us, the future will be bigger & better.”

Latest Reads
Witness the heart-warming bond unfold in the epic-adventure movie Alpha premiering on &flix, &Privé HD and Zee Café

Amidst the vast wilderness, the survival of the fittest truly determines life and death. But what happens when your fight for survival brings with it the dangers of the wild? Witness a young boy unleash his inner warrior and struggle as he travels through treacherous landscapes in the epic-...

Television TV Channels English Entertainment
Smriti Mehra elevated to Executive Vice President, Focus at Network18

After stints with Discovery Channel, Arré and Turner Broadcasting, Smriti Mehra returned home to Network18 Group last year. The company today announced her elevation as EVP – Focus, to head revenue. She will report to Priyanka Kaul – President, Marketing & Special Projects, Network18.

Television TV Channels News Broadcasting
Big Ganga launches 4 new Bhojpuri shows

Big Ganga, ZEE Entertainment Enterprise Ltd’s Bhojpuri general entertainment channel in Bihar, Jharkhand, and Purvanchal is all set to cater to the demands of its audience for original content with two hours of weekday and one hour of weekend with four new shows.

Television TV Channels Regional
New FTA channel T TV to focus on Punjabi audience

T TV, Taur Punjab Di, is the latest 24 hour free to air channel being launched by Teleone Consumers Product Pvt Ltd which is a part of DV Group of companies and is aimed at providing quality entertainment to the north Indian audience.

Television TV Channels Regional
ARG Outlier Media writes to TRAI, accuses News18 India of flouting landing page directive

ARG Outlier Media Asianet News, which owns channels like Republic TV, Republic Bharat among others, has accused TV18 Broadcast Ltd of flouting Telecom Regulatory Authority of India’s (TRAI) 3 December 2018 directive to broadcasters and distribution platform operators (DPO).

Television TV Channels News Broadcasting
“ABBY AWARDS 2019” announces the illustrious Master Jury for the Creative ABBY’s

The gold standard in advertising awards, ABBY Awards 2019 that celebrates creative excellence in the category has announced an illustrious master jury for the upcoming edition.

Television TV Shows Awards
Discovery India unveils unique short-form video destination on Dailyhunt app; Discovery Plus creates waves on the digital media

Discovery Communications India (DCIN), country’s leading factual entertainment network, has entered into a unique partnership with India’s No 1 News and local content discovery app – Dailyhunt.

Television TV Channels Factual @ Discovery
Analysis: Latest news television trends and consumption patterns

The FICCI M&E 2019 report says that 43 percent of the 885 private TV channels in India are ‘news channels’. It further states that news, which commands a 7 percent share of viewership, garnered a disproportionately high share of advertising volumes.

Television TV Channels Viewership
Kids prefer home-grown content, feature films on TV

The TV industry is growing and so is kids’ viewership. Since 98 per cent of India is still single TV homes, co-viewing is extensive and leads to better targeting options while demand for localised content and regional content are a boon to creators. Broadcast Audience Research Council (BARC) India...

Television TV Channels Kids

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories