Television

Big Trunk Communications bags digital mandate of Discovery Kids channel in India

Big Trunk Communications bags digital mandate of Discovery Kids channel in India

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/06/25/kids.jpg?itok=bcXhyMXC

MUMBAI: Big Trunk Communications, a Mumbai-based full-fledged creative digital agency, has acquired digital duties for Discovery Kids channel in India.The business was won as part of a pitch against leading digital agencies.

The mandate entails building brand awareness and strengthening the brand?s digital presence as a part of its digital duties by highlighting their existing and upcoming animated shows and building a strong  digital  community.  Big  Trunk  Communications  will  be  involved  in  the  strategy,  content creation and design across all Social Media platforms, along with Online Reputation Management.

Big  Trunk  Communications  already  has  a  diverse  social  media  portfolio  from  across  product categories such as Realty, Luxury Retail, BFSI, Food & Beverages, Fashion & Clothing, Media & Entertainment, Media, and E-Commerce, since its inception 5 years ago.

Discovery Kids channel which went through a complete revamp earlier this year with its new IPs and featured Bandbudh Aur Budbak which increased its TV ratings steadily with Big Trunk?s expertise in digital. To top it off, recently the launch of Little Singham skyrocketed the channel to the top tier league in the kids genre.

Speaking on the occasion, Discovery Communications India, Director ? Marketing, Issac John said, ?We were looking for a partner that understands the dynamic digital landscape for Kids and who could translate our vision into reality. Big Trunk has the leverage in the industry to engage with the fan base extensively. What the Big Trunk team came up with was very disruptive, adding a new dimension to digital marketing in the current context as well as the future. It?s my pleasure to extend a cheerful welcome to the team.?

The  mandate  includes  social  media  strategy,  content  management  and  creative  strategy  on Facebook and YouTube. Big Trunk Communications with this move, has cemented its portfolio in the kids segment.

Here?s what Akhil Nair, Chief Executive Officer and Co-Founder of Big Trunk Communications had to say about this achievement, ?We are pleased to have won this opportunity, to be their official digital media and creative partners. Discovery Kids is a leading kids entertainment channel looking for strong digital play. We are committed to them delivering their business objectives. Our aim is to bring the best with our expertise which we have built over the last 5 years and look forward to creating successful digital campaigns for the brand that shall definitely result in a huge impact on the audience?.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/18/camp.jpg?itok=Eh67R1fK
iTV Foundation organizes free day-long health camp in Karnal

Haryana Chief Minister Manohar Lal Khattar on Monday inaugurated iTV network foundation's free health camp which was held in Karnal, Haryana and lauded the initiative taken by the group. Speaking at the event, Manohar Lal Khattar said that their objective is to increase the number of doctors in the...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/18/kids_0.jpg?itok=otInOyzM
Viacom18 dials up its kid’s ecosystem - extends the KidZania association to Mumbai

Viacom18, India’s fastest growing media & entertainment network is all set to extend its association with KidZania to Mumbai.

Television TV Channels Kids
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/18/raj.jpg?itok=_J83VD2q
Rajiv Mathrani joins Star Sports as chief marketing officer

Star Sports has appointed Rajiv Mathrani as its new chief marketing officer (CMO), a source close to the development has confirmed to Indiantelevision.com.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/18/ibf.jpg?itok=fE9MgDPX
IBF rejigs board; appoints VPs to steer key objectives

The board of directors of the Indian Broadcasting Foundation (IBF) has unanimously appointed Siddharth Jain, Rajat Sharma, Sudhanshu Vats and K Madhavan as the vice-presidents to broadbase and liaise with the government and other stakeholders for the sectoral growth.

Television TV Channels People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/18/news18.jpg?itok=sSmkZV2Z
News18 launches Google Progressive Web Apps in Hindi and Bengali

News18, India’s leading destination for news with more than 100 million active viewers per month, has worked with the Google team in India to launch Progressive Web Apps (PWAs) in Hindi and Bengali.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/17/mtv.jpg?itok=kNYXllOL
MTV beats is the fastest growing hindi music channel since launch

It is no secret that Indians love their Movies and Music. Hence, MTV Beats is stepping up the festive tempo with the launch of an array of differentiated content offerings as well as unique consumer led properties that the category hasn’t experienced before!

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/17/subhash.jpg?itok=cpSxWPuj
Essel’s Subhash Chandra on Zee, OTT giants & the Jio juggernaut

Zee Entertainment Enterprises (Zee) has withheld challenges from international broadcasters to acquire a place as one of the top media companies in India. While several players with deep pockets are investing a high amount in content, Essel Group chairman Subhash Chandra, with 26 years of...

Television TV Channels People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/17/johari.jpg?itok=M2el-L2n
Star raises concern with ACC over revenue regeneration for Asia Cup; BCCI responds

Star has expressed displeasure on Virat Kohli’s absence from the Asia Cup and had asked Asian Cricket Council (ACC) to get in touch with the BCCI, according to a report by Press Trust of India.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/17/Synamedia.jpg?itok=rbH_Ge1V
Synamedia sets out corporate vision, strategy and investment focus

Synamedia, the new company that will be formed from the sale of Cisco’s video processing and video solutions business to private equity firm Permira funds today revealed its vision and investment focus as an independent entity.

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories