Television

Zindagi launches its first original fiction show ‘Bhaage Re Mann’

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2015/11/23/zindagi.png?itok=Jly6aRnn

MUMBAI: Zee Entertainment Enterprises Limited’s (Zeel) Hindi entertainment channel Zindagi, has announced the launch of the first of its two planned original fiction serials Bhaage Re Mann. The show will premiere on 30 November 2015 at the 8:30 pm primetime slot. Zindagi will launch the other show in the month of December - Aadhe Adhoore.

'Bhaage Re Mann' is a roller coaster ride of humour, emotion and romance. It is a story of a woman who had kept herself from getting tied down to societal norms and stereotypes for 39 years and has to now rise to the occasion and don a role she has kept away from. She is a modern Indian woman and through her innovative and quirky take on life, deals with her challenges head on and helps the ones she loves to see life and face their problems differently. The show, being a lighter take on the problems and issues of life, follows the underlying mantra - Follow your heart!. Produced by Positive Thinkerz, Bhaage Re Mann will be a finite series and will run over a period of six months with approximately 150 episodes

Karuna Pandey will be seen enacting the lead character of Padmini, a woman with a free-spirited attitude and will be supported by Nupur Alankar, veteran Dr. Ved Thapar, Chandan Anand, Priya Marathe and Ankit Narang amongst others. 

“Reinforcing its commitment to its viewers in its second year of programming, Zindagi embarks on a new journey with refreshing content for the modern Indian viewer. With the launch of Bhaage Re Mann, the channel introduces storylines produced in India that will surely break the shackles of age-old stereotypical content that we see on Indian TV," said ZEEL chief business officer Sunil Buch.

Zindagi and FTA Hindi GEC cluster head Priyanka Datta told Indiantelevision.com, “We had started with a lot of concepts that we worked upon and only then have we finalized on a couple that will be launched in the coming months. This is our first offering to the viewers. With the launch of our original fiction content, we turn the spotlight on the immense talent pool that we have present in our own country. Bhaage Re Mann is a reinforcement of our style of storytelling, one that is distinctive with a strong narrative.”

Bhaage Re Mann producer & writer Mitu informed, “Indian television is going through a revival of content lately, and Zindagi, known for its path breaking content, brings an interesting series about a contemporary evolved Indian woman who is unapologetic of the choices she makes. Her mantra is simple:  live life the way you see it and enjoy every moment of it. Keeping in mind the sensibilities of the channel, Bhaage Re Mann, is sure to resonate with the viewers and bring a smile that will help them look at life’s simple issues in a positive way. I am extremely happy to present one of the first Indian content shows on the channel that is thought- provoking and entertaining…on simple pleasures of modern living.”

The creatives for advertising and promotion of Bhaage Re Mann will be done by FCB Ulka. The show already enjoys a lot of buzz across all social platforms. The channel has also tied up with Radio Mirchi as its official radio partner. The outdoor marketing for the show will be tailored to spread good messages in a quirky way. The channel has roped in E-commerce venture Limeroad as the presenting sponsor while the show is powered by McCain. 

The channel’s brand positioning is based on the fact that even if people across the world are culturally different; celebrate different festivals, the stories of their lives and the emotions felt are universal and that binds people together and bring them closer. Based on this proposition, Zindagi started with airing content from Pakistan and has also introduced a show from Turkey and produced its first original reality series, Shukriya.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/star-bharat.jpg?itok=kT6YtkU0
Star Bharat leads Hindi GEC (U+R) in week 2 of BARC ratings

MUMBAI: Star Bharat emerged as the leader in the Hindi GEC (U+R) genre dethroning Zee Anmol according to Broadcast Audience Research Council (BARC) all India data for week 2 of 2018.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/aaj-tak-barc.jpg?itok=4sc6BHYP
BARC week 2: Aaj Tak leads Hindi News in all three markets

MUMBAI: Republic TV continues its leading streak in the second week of the year as well in BARC All India ratings. News Nation stays in the top five chart in week 2 of 2018 in Hindi News Rural market. Aaj Tak tops the chart again in Hindi News Urban market.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/karan-bajaj.jpg?itok=jxlg_oWY
Dsport acquires India rights of tri-nation tournament in SL

Discovery’s sports channel Dsport has acquired the exclusive India broadcast rights of Nidahas Trophy 2018, a tri-nation international T20 tournament involving India, Sri Lanka and Bangladesh. The transaction was facilitated by Lagardère Sports, the global marketing consultant of Sri Lanka Cricket...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/adity.jpg?itok=9fFHR7SG
Pittie Group launches news portal

Pittie Group has launched LatestLY its new portal for trending stories across categories like world news, politics, sports, entertainment, lifestyle,technology, automobile etc. It is being developed as the go-to platform for anybody wanting a complete understanding of trending stories.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/biwi.jpg?itok=P3OOGgZH
Catch Rekha's stellar performance in 'Biwi Ho Toh Aisi' on Sony MAX2

MUMBAI: Rekha’s fans are in for a sweet surprise this week as India’s iconic Hindi movie channel from Sony Pictures Networks, Sony MAX2 is all set to air classic movie Biwi Ho Toh Aisi. A light-hearted family drama stars Bollywood legends Farooq Sheikh and Rekha in lead roles and marks the debut...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/pv.jpg?itok=11OhTSzk
The seasonal show saga on Indian GECs

MUMBAI: Daily soap operas, with an infinite number of episodes, is the unique feature of India’s TV entertainment offering. From the era of a single national broadcaster to today where you can pick from a plethora of general entertainment channels (GECs), times have surely changed. What is slowly...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/17/star.jpg?itok=XqQ1JaZk
Star ushers in IPL's new era with a bang

Star India is all set to reinvent the Vivo Indian Premier League (IPL) 2018 by increasing fan-engagement levels and bringing the sporting spectacle even closer to cricket fans across the country. The broadcaster’s press conference in Delhi today started with Sophia, a robot, in conversation with...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/17/punit.jpg?itok=QMjjRK9k
Zeel numbers up on higher ad revenue in third quarter

The Subhash Chandra led Indian television network Zee Entertainment Enterprises Limited reported 11.5 percent and 28.3 percent increase in consolidated total revenue and profit after tax (PAT) respectively for the quarter ended 31 December 2017 (Q3-18, quarter under review) as compared to the...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/17/baba_0.jpg?itok=4dsXrFZQ
Ramdev wants telecast fees waived off for devotional channels

Baba Ramdev today took a shot at the government for imposing high tax on telecasting devotional TV channels.

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories