Television

Zindagi launches its first original fiction show ?Bhaage Re Mann?

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2015/11/23/zindagi.png?itok=0junRoDv

MUMBAI: Zee Entertainment Enterprises Limited?s (Zeel) Hindi entertainment channel Zindagi, has announced the launch of the first of its two planned original fiction serials Bhaage Re Mann. The show will premiere on 30 November 2015 at the 8:30 pm primetime slot. Zindagi will launch the other show in the month of December - Aadhe Adhoore.

'Bhaage Re Mann' is a roller coaster ride of humour, emotion and romance. It is a story of a woman who had kept herself from getting tied down to societal norms and stereotypes for 39 years and has to now rise to the occasion and don a role she has kept away from. She is a modern Indian woman and through her innovative and quirky take on life, deals with her challenges head on and helps the ones she loves to see life and face their problems differently. The show, being a lighter take on the problems and issues of life, follows the underlying mantra - Follow your heart!. Produced by Positive Thinkerz, Bhaage Re Mann will be a finite series and will run over a period of six months with approximately 150 episodes

Karuna Pandey will be seen enacting the lead character of Padmini, a woman with a free-spirited attitude and will be supported by Nupur Alankar, veteran Dr. Ved Thapar, Chandan Anand, Priya Marathe and Ankit Narang amongst others. 

?Reinforcing its commitment to its viewers in its second year of programming, Zindagi embarks on a new journey with refreshing content for the modern Indian viewer. With the launch of Bhaage Re Mann, the channel introduces storylines produced in India that will surely break the shackles of age-old stereotypical content that we see on Indian TV," said ZEEL chief business officer Sunil Buch.

Zindagi and FTA Hindi GEC cluster head Priyanka Datta told Indiantelevision.com, ?We had started with a lot of concepts that we worked upon and only then have we finalized on a couple that will be launched in the coming months. This is our first offering to the viewers. With the launch of our original fiction content, we turn the spotlight on the immense talent pool that we have present in our own country. Bhaage Re Mann is a reinforcement of our style of storytelling, one that is distinctive with a strong narrative.?

Bhaage Re Mann producer & writer Mitu informed, ?Indian television is going through a revival of content lately, and Zindagi, known for its path breaking content, brings an interesting series about a contemporary evolved Indian woman who is unapologetic of the choices she makes. Her mantra is simple:  live life the way you see it and enjoy every moment of it. Keeping in mind the sensibilities of the channel, Bhaage Re Mann, is sure to resonate with the viewers and bring a smile that will help them look at life?s simple issues in a positive way. I am extremely happy to present one of the first Indian content shows on the channel that is thought- provoking and entertaining?on simple pleasures of modern living.?

The creatives for advertising and promotion of Bhaage Re Mann will be done by FCB Ulka. The show already enjoys a lot of buzz across all social platforms. The channel has also tied up with Radio Mirchi as its official radio partner. The outdoor marketing for the show will be tailored to spread good messages in a quirky way. The channel has roped in E-commerce venture Limeroad as the presenting sponsor while the show is powered by McCain. 

The channel?s brand positioning is based on the fact that even if people across the world are culturally different; celebrate different festivals, the stories of their lives and the emotions felt are universal and that binds people together and bring them closer. Based on this proposition, Zindagi started with airing content from Pakistan and has also introduced a show from Turkey and produced its first original reality series, Shukriya.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/kanada.jpg?itok=n7Tw9omO
Zee Kannada to launch a first-of-its-kind horror thriller fiction show – Aatmabandhana

Zee Kannada, every Kannadiga household’s hub of entertainment, further strengthens its fiction band with innovative content post the successful launch of Paaru.

Television TV Channels Regional
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/gana.jpg?itok=veFowdxg
Diljit Dosanjh’s ‘Pagal’ & ‘Putt Jatt Da’ rakes in over Five Million Hits on Gaana each

Punjabi sensation Diljit Dosanjh’s newly released tracks ‘Pagal’ & ‘Putt Jatt Da’ have smashed charts on India’s largest music streaming app – GAANA with over five million hits within less than a month.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/aaj-t.jpg?itok=9a_rPb1K
How Hindi news channels perform on counting day

News viewership is event-driven – either scheduled or unscheduled. Elections are certainly the most important of all special or scheduled events.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/khelo-india_0.jpg?itok=AcpU6Vh1
Khelo India Youth Games, Maharashtra 2019 is Bigger and Better!

Building on the roaring success of the inaugural edition of the Khelo India School Games, Ministry of Youth Affairs and Sports along with Star Sports kick started the countdown to Khelo India Youth Games, Maharashtra 2019 with an appeal to encourage India to play more- with the evocative ‘#...

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/tata.jpg?itok=qExrssTe
IndianOil to fuel Tata Open Maharashtra

Organisers of Tata Open Maharashtra today announced Indian Oil Corporation Ltd. coming on board as a valued partner for the 2nd edition of Tata Open Maharashtra to be played at the Mhalunge Balewadi Stadium, Pune.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/times.jpg?itok=axdb0S-X
Times Internet announces elevation of Puneet Gupt as its COO

India’s leading digital products company, Times Internet announced the elevation of Puneet Gupt as the COO of Times Internet,with immediate effect.

Television TV Channels People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/barc.jpg?itok=KJ80SgOl
BARC INDIA AWARDED MOST INNOVATIVE COMPANY 2018

BARC India bagged the “Most Innovative Company in Service – Medium Enterprise Category” at the CII Industrial Innovations 2018 awards.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/zee.jpg?itok=6Y3p9bLV
Zee Kannada to have exclusive content for HD channel

If there’s any broadcaster known to be a pioneer it’s the Zee Network. With a wide reach in the regional part of India, Zee already has leadership positions in Bangla, Marathi and Bhojpuri markets as per BARC data week 48. Now it wants to buck up in the Kannada market with the newly launched HD...

Television TV Channels Regional
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/baiko.jpg?itok=1GgscRuj
Sony Marathi new player in BARC data week 48

BARC data for week 48 shows that in the Bengali space, Zee Bangla and Star Jalsha continued to be in the first and second positions. No changes were observed in Bhojpuri, Kannada, Malayalam and Tamil segment. In the Telugu space, Star Maa retained its first position. Sony Marathi emerged as the new...

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories