Television

Zee hopes for a miracle with 'Neeli Chhatri Wale'

MUMBAI: From theatre to film and now the small screen, the story of a common man coming face-to-face with God one day has come full circle.

 

Zee TV's next weekend fiction show 'Neeli Chhatri Wale' is about a man who has the privilege of meeting and befriending God.

 

Produced by Ashwini Dhir, the show which tells a story of Bhagwan Das played by Yashpal Sharma, will start from 30 August and air on Saturday and Sunday at 8 pm. Bhagwan Das, a middle-aged, middle class man based out of Kanpur is constantly torn between his personal and professional life. One day, a smartly dressed man carrying a blue umbrella emerges, a man who embodies Lord Shiva.

 

What is noticeable is that the shows, ‘Bh se Bhade’ and ‘Gangs of Hasseepur’ aired on the same slot haven’t done well for the channel. Currently, the channel telecasts special programming and movies on weekends.

 

“Yes, we agree that earlier shows haven’t worked and ‘Bh se Bhade’ wasn’t a good effort from our side. However, the current programme looks very promising and should be able to catch people’s attention,” says a highly placed source from Zee TV.

 

The light-hearted drama can be compared to Akshay Kumar – Paresh Rawal starring ‘OMG, Oh My God’ where Kumar essayed the role of Lord Krishna.

 

The show has already got presenting partner in Karbonn and promos have broken on television along with digital promotion on social media. To create buzz before it launches, the channel sent out cupcakes to journalists as well.

 

On the marketing front, the channel is leaving no stone unturned to promote exploratory relationship between man and God as friend. Making it a complete family unifier, the marketing word is based on the philosophy that ‘God lies within us’ all we have to do is listen to our inner voice.

 

The concept of the show is being promoted using a media mix of print, radio and a comprehensive television plan comprising a bouquet of channels spread across genres.

 

A three phase digital campaign has been planned to engage with its digital audience. The first part of the digital campaign started with #MyInnerVoice which the channel claims was very well received by consumers.

 

All the marketing initiatives will aim at making God accessible to one and all by spreading the message of ‘Listen to your #InnerVoice'.

 

Through the series, the channel aims to revamp its weekend slot. However, media planners are a little apprehensive. “Earlier too the slot with fiction shows hasn’t worked well for the channel and with competition showing Yo Yo Honey Singh, it looks like a tough battle to win. Zee should continue to air movies or special programmes,” says a planner.

 

Having said that, another planner doesn’t want to strike the new show out and feels that movies and plays on the same theme have worked well and if told properly, the series might be able to grab eyeballs.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/24/Untitled-1_1.jpg?itok=6E8Mzf3f
Sony Le Plex HD launches; destination for acclaimed & blockbuster movie titles

MUMBAI: Movie buffs are in for a treat as folks at Sony Pictures Network India (SPN) have come up with a premium fun hangout place for Hollywood film lovers. Called Sony Le Plex HD, the channel will be a house to not just from mainstream Hollywood movies but also acclaimed movies. With the brand...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/24/Untitled-1.jpg?itok=RpD-T-CL
UCWeb enters into strategic partnership with Colors TV

China based mobile browser company UCWeb has launched its new version in India with a strategic partnership with Viacom18’s Hindi GEC Colors TV for exclusive content.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/23/Untitled-1_35.jpg?itok=_c-EkWh1
Discovery brings new reality-drama series 'Hardcore Pawn'

Pawning is an old practice and pawn shops are a common phenomenon in the USA, where one can get quick and easy cash by pledging (loan) their personal belongings or selling their valuable items. Discovery’s new reality series HARDCORE PAWN takes viewers into the crazy and dynamic world of American...

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/23/Untitled-1_17.jpg?itok=vZbblkwZ
&TV's The Voice India Kids gears up for Battles

&TV’s premiere singing reality show The Voice India Kids has gained immense popularity and fan following for its great talent, fun banter between the Coaches and superlative singing. The young voices introduced in BLIND audition have definitely lived up to the motto of “Size kum hai, par dum...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/23/Untitled-1.jpg?itok=jQeeFfSA
Music genre emerges top gainer in HSM: Chrome week 33

With a marked increase of 2 per cent, the music genre emerged as the top gainer in Chrome’s Opportunity to See (OTS) analysis for the Hindi speaking market (HSM).

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/23/THE%20NUT%20JOB.jpg?itok=BOlV9Nj6
Discovery kids presents the tv premiere of acclaimed animation movie 'the nut job'

Discovery Kids presents the hit animated movie - THE NUT JOB,in Hindi for the time on Indian television. The movie features the adventures of the mischievous squirrel named Surlyand his mute rat partner Buddy in the fictional town of Oakton City.

Television TV Channels Kids
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/23/Arun-Thapar.jpg?itok=JO_E_HqM
A+E Networks|TV18 appoints Arun Thapar as executive vice president & head -content

A+E Networks|TV18 has appointed Arun Thapar as Executive Vice President & Head- Content. The announcement was made today by Avinash Kaul, Managing Director, A+E Networks | TV18 and President - Strategy, Product & Alliances - Network18 to whom Arun reports.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/22/Untitled-1_3.jpg?itok=BG2kE1Ga
TV producer Colosceum's new drive

MUMBAI: Lalit Sharma has one ambition that keeps him up all night, it's the drive to take his production house Colosceum Media into new vistas. The smiling soft-spoken bearded CEO whose charge has built up its reputation as a top notch producer of non-fiction and reality shows would like to balance...

Television Production House TV Commercial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/24/tpccfgxzyvf42xn1s3uf.png?itok=0FiSczln
NDTV wins 2007-2008 tax appeals case

Delhi-based news broadcaster the Prannoy Roy-headed NDTV has been caught up in a legal tangle with the income tax (IT) department for sometime. Last week, the income tax appellate tribunal (ITAT) ruled in its favour on tax matters related to assessment years 2007-2008 and 2008-2009.

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories