MUMBAI: Zee Entertainment has got on board a subsidiary company that will handle the distribution of the entire Zee Network in the form of Taj Television India. It will distribute channels of both Zee Entertainment as well as Zee Media.
This apart, it will act as an agent for Turner International India channels as well. The latest addition and the start for Taj Television is the new general entertainment channel Zindagi.
Commenting on the development, Zee MD and CEO Punit Goenka said, “I am very pleased to announce that Taj Television, which earlier was distributing Ten Sports channels, will now distribute all the channels of Zee Entertainment and Zee Media Corporation, while also representing Turner channels as its authorized agent. I would like to thank all our DTH and Cable partners who have been part of our growth journey and look forward to their continued support to Taj Television.”
Arun Kumar Kapoor who was earlier CEO of MediaPro, Zee’s distribution JV with Star India, will be the CEO at Taj Television too. Rajesh Sethi will continue to be CEO for the sports broadcasting network of Zee which includes the Ten brand of channels.
Said Kapoor, “Zee has been the pioneer in Indian television and has the experience and leadership capability to shape the future of pay revenues in India. With Taj Television being created as the distribution entity for the network, we bring together the best of television channels to our customers. We are confident that the new channel Zindagi will really connect with the viewers and help grow Taj Television offering even stronger. We are committed to quality and achieving leadership through fair and transparent business practices.”
Taj Television president Atul Das commented, “With digitization having been completed in Phase I and Phase II cities in India, we now look forward to its implementation in rest of the country. Taj Television would aim to create a harmonious relationship within the ecosystem and create value for all stakeholders. With a leading portfolio of television channels, both in the national and regional space and with a powerful portfolio of sports programming, we are excited about the future of pay revenues in the country.”
Taj Television has a list of 47 channels. Taj Television distributes Zee’s well-known brands like Zee TV, Zee Cinema, &pictures, Ten Sports, Zee Cafe, Zee Studio, Zing and a powerful repertoire of regional language channels including Zee Marathi, Zee Bangla, Zee Telugu, Zee Kannada and Zee Tamizh, besides the HD channels like Zee TV HD, Zee Cinema HD, Zee Studio HD and Ten HD. Taj Television also distributes channels of Zee Media Corporation with two national and eight regional channels. Taj is also distributing channels in the kid’s space and English movie segment, including HBO, Cartoon Network, Pogo, CNN and Warner Brothers as an authorised agent of Turner International.