Television

Viacom18 uses Celebrity Cricket League to give leg up to Rishtey

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2014/01/20/CCL.jpg?itok=wY6nXTOT

MUMBAI: It’s already made its debut on Indian screens just 10 day befor X’mas this year through Prasar Bharati’s DTH platform FreeDish. Since then, the IndiaCast team – lead by its CEO Anuj Gandhi – has been signing carriage deals for Viacom18’s second GEC Rishtey with various cable and DTH platforms.

Now the Viacom18 group is giving Rishtey a gentle nudge by using the platform of the Celebrity Cricket League (CCL), which commences on 25 January 2013. The CCL -  which has teams featuring and owned by film and other celebrities vying for the title - will have all its matches being telecast on the new GEC, with four of them being simulcast on the older channel from the network, Colors.

Colors and Rishtey sources say that the hope is that Indian viewers will get to snack content on the new channel, in the process increasing its awareness. Most of the networks - including Zee, Star and Sony – have second flanking GECs, which has allowed them to soak up advertising that could not be accommodated on the mother channel because of air time constraints. Viacom18 has plugged this lacunae in its portfolio by bringing Rishtey – which was earlier tested in international markets amongst south Asian viewers -  into Indian homes.

TAM ratings for the first two weeks of 2014 saw the newbie garner an average viewership of 46.5 million.

Last week on Thursday, the front page of all leading national dailies ran full page ads, while promos are running across 40 channels announcing Rishtey’s first tent pole event. It is interesting to note that the logo of Rishtey is much bigger than Colors, therefore catching the eye first. Viacom18 has already been promoting Rishtey on CCL’s social media presence for the past fortnight.

The broadcast partners for the event also include: Asianet, Suvarna, Star Vijay, Zee Talkies, Big Magic and Zee Bangla Cinema.

As of now, the channel has already snared several DTH carriers such as Airtel DTH, Videocon d2h, Dish TV and Free Dish and cable TV platforms such as Den (pan India), GTPL (Gujarat, Maharashtra & Jharkhand), Fastway (Punjab), Digicable (pan India), WWIL & KCBPL (Kolkata), Manthan (Kolkata & Jharkhand), Darsha (Bihar), UCN, ICC and Next Gen (Maharashtra), Hathway (Maharashtra, MP, Punjab and Rajasthan), You Scod18  and Seven Star. 

Will the CCL help Rishtey forge new relationships?

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/21/barc.jpg?itok=kx6b-VfJ
BARC to host digital measurement roadshows in Delhi, Mumbai & Bengaluru

After setting up a robust TV viewership measurement system, BARC India is gearing for a successful launch of EKAM, its digital viewership measurement venture. In keeping with its policy of transparency and inclusivity, BARC India, is hosting a series of multi-city roadshows for members of the...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/21/MLS.jpg?itok=xZTjwzip
Major League Soccer to implement 'video review' from 5 August

MUMBAI: Major League Soccer has confirmed that, beginning 5 August, all MLS games, including the Audi 2017 MLS Cup Playoffs and MLS Cup, will incorporate Video Review. Headquartered in New York City, Major League Soccer features 22 clubs throughout the United States and Canada.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/21/Ajay-Devgn.jpg?itok=AVQjeNtC
Star Gold premieres 'Dhruva' on 23 July, Ajay Devgn lends voice

MUMBAI: Star Gold claims to have has become synonymous with setting new benchmarks for every film it premieres and the channel now takes it a notch higher by becoming the first Hindi Movie Channel to get a Bollywood megastar to dub for a movie Premiere.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/21/monica-tata-800x800_0.jpg?itok=1aBkaKIE
Scope for BTVi & two channels in biz genre, says Megha Tata

MUMBAI: While assessing business news viewership to be less than one per cent of the 183-million television viewing homes, BTVi aims to be among the top three channels as it grows two and a half times in six months flat. Business Television India (BTVi) will complete a year in August 2017 and its...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/21/Ayushamaan%20Bhava.jpg?itok=_x3TbdkE
Life OK rebranded as Star Bharat may start from 15 Aug

MUMBAI: Star India is planning to relaunch its existing general entertainment channel -- Life OK, renamed as Star Bharat. The channel plans to have modern outlook but Indian feel. According to reports, it will be relaunched with the new look on 15 August. Since 2011, the channel will be branded...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/20/queens.jpg?itok=zUgXlMIj
TLC to launch India's first-ever women's comedy show on 24 Sept

The comedy genre has exploded over the last few years in India with new comedy clubs sprouting and stand-up comedians achieving celebrity status. However, the limelight seems to be squarely focused on the men with very few women making a mark in this burgeoning space. Given the scenario, TLC, India...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/20/Vishal%20Gurnani.jpg?itok=MiXlW0gd
Dishum plans to break even in 3 yrs & a network soon, says Vishal Gurnani

MUMBAI: Vishal Gurnani-owned Dishum Broadcasting has announced the launch of its first Bhojpuri general entertainment channel Dishum. The channel will go live on 15 August. “To cater to 220 million population in India which understands and speaks Bhojpuri, there is only one GEC channel, that is...

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/19/DD-800x800.jpg?itok=bForoF4g
Doordarshan to acquire programmes for DD Kashir

NEW DELHI: Doordarshan has invited proposals from reputed Producers/ production houses for its 24x7 satellite channel DD Kashir under Fixed Budget Mode of Programmes Acquisition Category. These will be for telecast in accordance with the “Guidelines for Acquisition of Programmes.” Last date for...

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/19/game-on-thrones.jpg?itok=4BjXsl-D
Game of Thrones Season 7 starts on Hotstar, minutes after US showing

The highly anticipated premiere of Game of Thrones Season 7 launched on video-on-demand platform Hotstar on 17 July, with the first episode of the new season available for the audience to view within minutes of its American telecast.

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories