Television

Viacom releases annual Viacommunity social responsibility report

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BENGALURU:  Viacom Inc (Viacom) today released its annual corporate social responsibility report, ‘Viacommunity 2014 Review: Impact Creating Value.’ The report showcases the company's investment in some of today's most pressing issues, and its work to inspire and activate audiences to bring about positive social change. In conjunction with the report's release, Viacom launched a powerful new series of NO MORE PSAs to raise awareness for the NO MORE movement to end domestic violence and sexual assault.



 A few highlights from the Viacommunity report include:



 Viacom committed US$ 116 million in in-kind goods and services to campaigns and non-profit partners in 2013, the same amount that would purchase 464 seats on Virgin Galactic's commercial trips to space - or 5 copies of the Magna Carta.



 1.8 million kids, educators and parents visited the Get Schooled website during the 2013-14 school year, enough to fill every Major League Baseball stadium, and then Yankee Stadium another 11 times.



40,000 volunteer hours were donated by Viacom employees in 2013. In that time you could watch the entire film Titanic 11,428 times.



"Our partnership with the NO MORE movement is a prime example of Viacom's commitment to shining a spotlight on the most important issues of the day," said Viacom president and CEO Philippe Dauman. "I am proud to showcase this work and all of the company's initiatives in the Viacommunity 2014 Review."



 The new "Speechless" NO MORE PSAs, produced by Viacom Velocity and the Joyful Heart Foundation, highlight the difficulty and critical need of starting conversations around domestic violence and sexual assault.



 The NO MORE PSA campaign initially launched in September 2013 and was designed to help dispel many of the most common and pervasive myths about sexual assault and domestic violence, and to engage the public in an open dialogue about these important issues. The three-year PSA campaign, developed in partnership with Y&R, director Mariska Hargitay and world-renowned photographer Timothy White, has been rolling out across the country in local and national markets via print, broadcast, online and outdoor advertising, in movie theatres nationwide, and in major airports and medical facilities.

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