This Diwali, Big Magic & 92.7 Big FM presents ‘Ji Sirji’

MUMBAI: Big Magic poised to be the ultimate comedy destination from Reliance Broadcast Network Limited, launches yet another innovative concept from its bouquet of differentiated content titled Ji Sirji.


In line with its integrated programming strategy, this is the fifth successive show being launched by the network, which will air from November 11th, every Wednesday, Thursday at 10 PM on Big Magic and Wednesday, Thursday at 9 PM on 92.7 Big FM.


Versatile actor Anup Soni will be seen taking the audiences on a hilarious ride, as he would bring forth day to day shenanigans in a professional work set-up, focusing on the relationship between bosses and their subordinates in the form of funny sketches. The show will also witness various actors playing roles of subordinates, who are usually at the receiving end of the whims and fancies of their respective bosses. One of the popular names playing a subordinate on the show is actor Gaurav Sharma, who is known for his character of Pappu from Total Nadaniyaan.


Talking about the new integrated offering, Big Magic creative director Bimal Unnikrishnan said, “Our current programming strategy revolves around conceptualizing content that resonates easily with our target audience, with a high degree of humor and entertainment. The relationship between a boss and his subordinate is an interesting, relatable theme.


Ji Sirji will bring forth this very relationship in an unconventional style, with funny, topical sketches, one that hasn’t been seen before by the audience. Moreover, with our integrated approach, we are widening our reach by tapping viewers and listeners on both our mediums of dominance.”


Each episode of Ji Sirji will see multiple sketches, each focusing on a profession, various types of bosses and their behavior. Anup Soni will be seen playing a boss who has an OCD issue to being unreasonable, sadist, foolish, insecure and many more. Moreover, he will portray bosses across professions, switching between a corporate executive, government babu and even a truck driver!


Big Magic is available across all DTH players such as Tata Sky, Airtel, Videocon, Dish TV, Reliance Digital TV along with all cable operators as Hathway, Incable, Digicable, DEN, 7 Star, ABS, Siticable, Star Broadband and GTPL amongst others.

Latest Reads
Content a 'Game of Thrones'; AT&T's control over HBO, Cartoon Network, Warner Bros faces regulatory lens

The global media landscape is resulting in a new juggernaut as an internet and cable behemoth yesterday purchased an entertainment conglomerate making the former unmatched in its size and reach to consumers through home broadband, smartphones, satellite television and a battery of movies and cable...

Television TV Channels English Entertainment
US$ 4.5 bn expected from IPL rights; SC recommends accounts scrutiny

The Supreme Court on Friday froze all financial transactions between the BCCI and state cricket associations by directing the apex body not to disburse any funds till it resolves to abide by the Justice RM Lodha panel recommendations on reforms by 3 December . The top court ordered that none of...

Television TV Channels Sports
TVS Tyres is co-presenter for Asian Champions Trophy 2016

Continuing its strong connect with sports, TVS Tyres has associated with Asian Champions Trophy 2016 by becoming the co-presenter. The Asian Champions Trophy is one of the premier hockey tournaments, a much sought after annual international competition promising some great hockey action. This...

Television TV Channels Sports
Q2-17: Zee Learn declares maiden interim dividend

The board of directors of the Essel group’s education company Zee Learn Limited (ZLL) have declared a first time ever dividend of 5 percent per equity share of Re 1 each for the quarter ended 30 September 2016 (Q2-17, current quarter).

Television TV Channels Factual & Documentary
Whether BARC action can stop unethical practices?

MUMBAI: Can businesses and industries practise their art of selling fairly although they have 'Fair Practices' training during academic courses, workshops and several ISO and other certifications? There seems to be the fear of the lawman, and not the law in India. If the traffic cop is watching,...

Television TV Channels Viewership
TV Superhighway: beIN, Yaddo, AfricaXP have joined us, says Magine CEO Ambuj Goyal

CANNES; Magine has secured partnerships with four of the industry’s most exciting sports, documentary and entertainment content providers. Partnerships with beIN, the international media group and owner of MIRAMAX; Yaddo, the new documentary streaming service headed up by former head of The BBC’s...

Television TV Channels Factual & Documentary
Colors emerges strong on strength of Naagin I & II

MUMBAI: One of the top rated shows Naagin Season 2 helped Colors reach a top-ranking position.

Television TV Channels GECs
Pakistan Broadcasters Association to oppose PEMRA Indian content ban

MUMBAI: The Pakistan Electronic Media Regulatory Authority (PEMRA) shocked both Pakistan and Indian broadcasters when it issued an order blanking out  all Indian content from Pakistan’s television channels on 19 October.

Television TV Channels GECs
Sony Pix to telecast 'Jurassic World' on 22 October

Sony Pix will take the viewers on a thrilling, adventurous journey with cloned dinosaurs in their Billion Dollar Premiere property. The channel plans to air Jurassic World on 22 October at 1 pm and 9 pm.

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories