Already setting cash registers ringing across Hollywood, with movies like Beowulf, Hannah Montana and Meet the Robinsons, Digital Cinema has been touted as the next big thing in the entertainment industry. And Chennai-based Real Image Media Technologies (RIMT) is already geared up to herald a major resurgence of the film exhibition industry in India with the introduction of this new technology.
In an interview with Indiantelevision.com's Anindita Sarkar, Real Image Media Technologies director Senthil Kumar says that the future of cinema lies in digital and unveils the company's growth plans.
Excerpts:
Do you see digital cinema growing faster from now on? |
|
What will fuel the growth? |
|
What will drive digital cinema growth in India? |
|
What is the model that you follow? |
|
So you are not looking at the rental model….? |
|
|
|
But doesn't this model provide UFO the volumes? |
|
Isn't your system more costly? |
|
Is the growth coming in from smaller cities? |
|
Is an export market available? |
|
How effective has digital cinema been in tackling piracy? |
|
Do you see digital theatres tapping new streams of revenue? |
|
How big an attraction is 3D?
3D is also lucrative for other programmes like live concerts and sports. Today, concerts are being covered in 3D and released; sports are being covered live on 3D and released. |
|
Is the cost of covering a live concert on 3D the same? |
|
How is the installation done?
When it comes to the passive technology, we put them up along with the system in our servers. For example the external rotating polarizing filter that works with a single projector for the single screen. We have taken this technology from Master Image. The other technology is for the dual projector with fixed polarizing filters on each projector. It is for the silver screen. Here there is not active involvement of the eyewear.
The active systems include the infrared emitter and shutter glasses technology from XpanD. It requires a single projector and has and active eyewear and is for the white screen. |
|
How cost effective is it in converting old movies into 3D? |
|
How many movies have been converted till now? |
|
What are your 3D plans for India?
Satyam in Karnataka has already installed one screen with 3D and we assume that a few more will be coming up very quickly like Adlabs and PVR. Also, we will start helping Indian films shoot in 3D. And this we see will definitely bring in a huge boost to our technology. |
|
Since the digital market is growing, will you need to raise money to fund your expansion? |