Television

The Epic channel bags six metals at Promax India Awards

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Mumbai: On May 12 Promax India Awards honored The EPIC Channel with six awards. The channel won four Gold and two Silver awards.

Of the four Gold awards, the ‘EPIC At 10’ promotion won two of these awards for the Best Integrated Marketing Campaign (Out-Of-House) and the Best Launch Campaign (Out-Of-House).  The show ‘Raja, Rasoi Aur Anya Kahaniyaan’ was awarded with the Best Promo Using Only Programming Footage. While the program, ‘Khwaabon Ka Safar’ won a gold for the Best Innovative Use of Digital.

One silver was awarded for the Best Sound Editing for the acclaimed show, Raja, Rasoi Aur Anya Kahaniyaan while the other silver was given to Khwaabon Ka Safar for the Best Co-Branded Promotion with Philips.

The Epic AT 10 campaign won the awards for sheer originality in content and creativity. It was conceptualized by Grey Worldwide who innovatively used Bollywood stalwarts including Anurag Basu, Javed Akhtar and Naseeruddin Shah to launch the three shows, Stories by Rabindranath Tagore, Jaane Pehchaane With Jaaved Akhtar and Mid-Wicket Tales With Naseeruddin Shah.

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