‘Taarak Mehta Ka Ooltah Chashma’ launches digital campaign to promote PM’s Swachh Bharat Abhiyaan

MUMBAI: 'My Clean India' campaign is a nationwide initiative launched by Prime Minister Narendra Modi, who selected nine notable public figures to propagate this campaign, including the entire team of Taarak Mehta Ka Ooltah Chashma (TMKOC).

After inspiring the audience via the show, wherein the characters visited slum areas to teach residents the importance of cleanliness and the process of cleaning, now TMKOC is starting a contest with the aim to involve viewers and fans to take up the initiative for a clean and healthy India.

To participate, people can log on to the website and share images of their contribution to the ‘TMKOC My Clean India’ campaign. In the following manner:

iSee – iClean – iMakeMyIndiaClean : If your surroundings are unclean, take a picture and upload it to the website’s iSee section. If you choose to clean your surroundings, take a picture during the act and upload it to the iClean section. After your surroundings are clean, take a picture and upload it to the iMakeMyIndiaClean section.

Winners stand a chance to be felicitated by their favourite TMKOC stars in Gokuldham!

This is just the beginning of the larger activity planned by Neela Tele Films and the team of TMKOC.

The show is produced by Neela Tele Films; conceived and designed by Asitkumarr Modi.


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