Television

Sri Lanka's higher TV content import levy to hurt Indian TV channels

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2017/11/23/heerutv-shows.jpg?itok=TD73IsRa

MUMBAI: Ouch! India's content syndication executives are yelping in pain. Sri Lanka’s (SL) finance & mass media minister Mangala Samaraweera, earlier this month,  issued a set of regulations which increases the levy that the government will be imposing on imported dubbed teledramas, films and commercial programmes to SLRs 150,000 from SLRs 90,000 earlier.

The idea behind the move: push local creativity and production and ensure the propagation of the emerald isle’s culture and values.

The country’s creative community – including film and TV producers, actors -  has for long been lobbying the government to levy a higher import tax on content.  

Says a media observer: “The Sri Lankan market accounts for around six to seven per cent of Indian broadcasters and distributors global exports of TV and audiovisual content. With this 60 per cent tax imposition, broadcasters there are definitely going to take a hard look at their expense sheets and probably halve their imports. And this will impact exports from India which are likely also to fall.”

Over the past few years, Sri Lanka’s broadcasters have been increasing the import of popular shows from India and dubbing them in Tamil and Sinhalese. “In the case of some of them, Indian shows have made up to 20-50 per cent of their prime time programming,” says a private satellite TV executive.

Adds another Sri Lankan media observer: “People in Sri Lanka love quality programmes and when the content buyer is buying content from India or any other players the quality is guaranteed. All the imported programmes are always on top of the charts and  local programmes are not doing that great.”

Sources reveal that Star Plus’ library show Yeh Hain Mohabbatein was amongst the most popular shows on one of the Sri Lankan channels.

Adds the observer: “With duties being imposed at the rate of SL Rs150,000  for  a maximum of a four part programme slot of two hours, with each show being of 30 minutes duration, SL broadcasters will have to perforce give a boost to the sagging SL production sector.  (The second four part slot will attract a penalty of SL Rs 250,000 and SL Rs 350,000 for anything beyond that.”

public://india-srilanka1.jpg

public://india-srilanka2.jpg

India’s syndication executives are, however, hoping this is a temporary phenomenon. Last year, Pakistan’s government had put up a full stop to TV shows and film imports from  India, which had left audiences there annoyed and the ecosystem reeling.  It however, backtracked this year and allowed Pakistani’s TV channels to import TV shows and film, with some restrictions.

Indian executives had heaved a sigh of relief then. Hopefully, that will be repeated in the case of Sri Lanka too.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/25/vivo.jpg?itok=MM5gP1LU
Enjoy Super Sundays on Star Gold with “The Khelkars” this VIVO IPL

Every Sunday, engaging all members of the family through the lens of a comic household discussion, TV stars Sandeep Anand and Sucheta Khanna, along with little young superstars Vishesh Bansal, Gauransh Sharma and Divyansh Dwivedi will entertain viewers with an exclusive feed – Super Funday.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/25/dsporty.jpg?itok=-EZyD46H
Watch top Indian & International golfers in action LIVE on DSPORT at the Hero Indian Open 2019

DSPORT, a premium sports channel of Discovery Communications, will broadcast LIVE, the Hero Indian Open 2019 in India.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/25/firstpost.jpg?itok=W3HPT4Lb
Firstpost print launches campaign trails, a unique campaign that enables readers to cover elections as reporters

Firstpost print, the weekly newspaper recently launched by Network18, has announced a unique campaign – FP Campaign Trails.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/25/shemaroo.jpg?itok=X2yUl-SC
Shemaroo Entertainment’s yedaz collaborates with imagica

Shemaroo Entertainment’s licensing and merchandising brand, Yedaz – Bollywood Madness, has associated with India’s favourite theme park, Imagica.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/25/barc.jpg?itok=I1JaaH4M
BARC India integrates TV and OOH measurement

Broadcast Audience Research Council (BARC) India is integrating TV and out of home (OOH) TV viewership in its BARC India Media Workstation (BMW) software, starting this year.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/25/shashi-shekhar-vempati.jpg?itok=mqEowFaO
Prasar Bharati survey to gauge demand for sporting events coverage soon

Prasar Bharati CEO Shashi Shekhar Vempati has revealed that a survey will soon be conducted to assess the demand for sports coverage on the public broadcaster’s platforms like Doordarshan (DD) and All India Radio (AIR). Vempati, however, pointed out that sports coverage by a public broadcaster is...

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/23/zee.jpg?itok=kICyfwVs
Zee Telugu to launch new fiction show 'Akka Chellellu'

Zee Telugu is all set to launch a new fiction show, Akka Chellellu. The show is slated to commence from 25 March, on Zee Telugu and Zee Telugu HD during the 5.30-6 pm time slot.

Television TV Channels Regional
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/23/lfff.jpg?itok=hna4q0R9
LF launches new show 'Dakshin Diaries'

Lifestyle channel LF has launched a new show Dakshin Diaries which includes avenues that are familiar but when explored reveals a curated mix of culture, cuisine, travel, music, and faith.

Television TV Channels Specialised and Niche
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/23/cricket.jpg?itok=vWpbjm7g
India News curates special programming for IPL 2019

As the cricket fever is rising up with 2019 Indian Premiere League (IPL) season 12, beginning from 23rd March, India News, one of India’s leading Hindi news channel curates special programming lineup for the IPL series under the umbrella branding of Jhamajham Cricket, the special cricket show...

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories