Sony re-jigs weekend programming for ‘Indian Idol Junior’

MUMBAI: While it may not have found favour with audiences on its fiction fare recently, Sony Entertainment Television is all set to enthrall audiences with the second season of its popular singing reality show format - Indian Idol Junior.

The show, which will launch on 30 May, will be aired at 8.30 pm on weekends. With this, Adaalat, which was aired from 8 – 9 pm on Sony, will now get a new time slot and will be aired from 7.30 – 8.30 pm. Additionally, Bhanwar, which aired at 9 pm will be taken off air. The show’s last episode will be on 24 May.

Indian Idol Junior, this time round, will see the juniors paying a tribute to the maestros of Indian music at the season’s grand launch. With the success of the first season, Sony Entertainment Television is upbeat about giving talented youngsters this platform to exhibit their talent yet again.

What’s more, the talent quotient for this season has gone several notches higher with the inclusion of actor Sonakshi Sinha as one of the judges.

Speaking to at the launch of the show, Sony Entrainment Television senior executive vice president and business head Nachiket Pantvaidya said, “The unique thing about this show is that for the first time ever, we are using a celebrity i.e. Sonakshi Sinha as a representative of the common people. You normally find that the judges are experts in their own fields but with Sonakshi, we want to explore the connect further.”

“With the second edition of Indian Idol Junior, we intend to bring the entire family together and recreate the entertainment quotient of this season substantially while gifting the music industry with some really outstanding talent,” Pantvaidya added.

Sharing insights on her television debut, Sinha said, “Playback singing is unique to Indian cinema. For our films, music is as essential an entity as the story. With every era of movies, there has come a whole generation of musicians who have almost immortalized some movies through the music. I’m really excited and happy to be associated with Indian Idol Junior, a reality show that celebrates music and creates platform for young talent to follow their dreams and reach out to the stars.”

Sony Entertainment Television chief creative officer Ajay Bhalwankar added, “The whole selection process, auditions, theatre took about a year. The gala rounds episodes will go on for fourteen weeks and will have the normal voting system like previous formats.”

Fremantle Media India managing director Anupama Mandloi said, “It’s always been nice to work with this format. We have been doing it for years now and this time it’s special because we found talent across the country – north, south, east and west.  Also in time to come, you will see what surprises this season will bring.”

Sony has brought on board three sponsors for the second season of Indian Idol Junior. While Horlicks is the ‘presenting’ sponsor, Lifebuoy and Aquaguard have associated with the show as ‘co-powered by’ sponsors.

Apart from Sinha, the show will have judges like Vishal Dadlani, Salim Merchant and Shalmali Kholgade. It will be hosted by Hussain Kuwajerwala and Asha Negi.

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