Television

Sony brings CID Veerta Awards back after 3 year hiatus; to revamp 'CID'

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MUMBAI: Sony Entertainment Television?s much coveted CID Veerta Awards will make a comeback after a hiatus of three years.

Airing on 14 August, 2016 the award ceremony will continue with its tradition and inspire audiences.

One of the longest running shows on Sony Entertainment Television, CID has completed its 18 years on Indian television and the channel is also looking at revamping the show.

Starting 19 December, CID will continue to entertain fans every Saturday - Sunday at 10 pm. To celebrate the milestone of completing 18 years, the show and CID cops will amaze audience with a refreshing new avatar while the cops continue to solve intriguing murder mysteries.

Multi Screen Media (MSM) CEO NP Singh said, ?To be on-air for 18 years is an unparalled feat for any Indian programme on television. CID continues to rule hearts and its characters have found a place in the everyday life and rhythm of its viewership. Over the years, CID has not only kept pace with changing consumer preferences and sentiments but also sustained their interest. As it enters its 19th year of successful sustenance, CID will bring new surprises to you and temper your intellect with more mysteries to resolve. Just like the 18 years gone by, the viewers of CID will be able to watch CID for another 18 years, if not more.?

CID Veerta Awards are to salute those men, women and children who have put others before them; helping them in difficult situations, sometimes even putting their own lives at risk in order to do so. 

Sony Entertainment Television EVP and business head Danish Khan said, ?CID is one of the most important franchises of Sony Entertainment Television. The reason it has been successful for over 18 years is because it has changed itself with times, yet remained consistent in its appeal and storytelling. 2016 will see CID in an avatar, which will delight its existing set of viewers and attract newer set of viewers. Sony Entertainment Television is committed to take CID to newer heights in 2016.?

?CID is the longest running and one of the most loved shows on Indian television. This very special long run would not have been possible without the support of Sony Entertainment Television. As CID enters its 19th year, we are thrilled to present the new look, which I am sure viewers will enjoy. This new phase will only enable us to further connect with our audience with a fresh approach,? said Fireworks Productions producer BP Singh.

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