Television

Sab TV launches new initiative Chai Pe Chutkule

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MUMBAI: India’s comedy channel SAB TV is offering its viewers an opportunity to its viewers by providing the country’s first ever platform to local and fresh talented individuals who can perform stand-up comedy acts and make people laugh with their comical timing and anecdotes. Families in the city will also get to entertain themselves over some tea and snacks.

Chai Pe Chutkule is all set to provide innovative and fresh content with non-stop laughter. SAB plans to commence this initiative by touring extensively in Rajasthan. The initiative will not only be an event to conduct auditions but will also present the talent to localities and families that come to watch the same. Chai Pe Chutkule will cover the following eight cities - Jaipur, Ganganagar, Kota, Alwar, Bikaner, Ajmer, Hanumangarh and Bharatpur.

The channel is planning to reach out to its audiences in smaller pockets of India in a conscious attempt to involve its audiences to get involved with the channel. 

Sab senior EVP and business head Anooj Kapoor said, “We believe Chai Pe Chutkule has the right mix of interactivity and great content. The property in itself will be intensely engaging whilst also search for some of the best local talent. It is an extension of our brand promise of Asli Mazaa Sab Ke Saaath Aata Hai and we aim to take it around the country looking for genuine local talent with a flair for clean comedy whilst entertaining the local family audiences with their talent”

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