Television

Sab tells the story of a Firefighter

MUMBAI: While general entertainment channels (GECs) are busy solving fights between saas and bahus, one channel has been fighting the constant battle to make the viewer laugh.

 

MSM’s family comedy channel, Sab, after its recent back to back launches is once again bringing a unique comedy series revolving around the amusing trials and tales of the neighborhood’s favourite firefighter ‘Chandrakant Chiplunkar Seedi Bambawala’.

 

The tongue twister name is the first which has caught everyone’s fancy. According to Sab senior EVP and business head Anooj Kapoor, the main moto of keeping a long name was to grab people’s attention. “We have got tremendous response both in terms of the concept and the name. We got a feedback saying that nobody has been able to get the name at one go, and that is what struck the right chord. We wanted people to think the reason behind the name and ask us, what does it mean?”

 

Coming from a theatre background, NamanRaj Production’s Dharmesh Mehta is quite choosy when it comes to titles. He reveals that initially the title of the show was supposed to be Chandrakant Chiplunkar Ki Happy Family Wala. “One fine day when the writer was narrating the script to Anooj Ji, he used a word Seedi Bambawala, which means Fire Brigade in Gujarati, and it caught our attention. That was when, we finalised with the current title.”

 

The series is named after the protagonist and features industry veterans Prashant Damle and Kavita Lad as a Marathi - Gujarati couple. The story revolves around a fireman by the same name and how he faces difficulties in balancing between his personal and professional commitments but with a touch of comedy to it.

 

Kapoor believes that it is extremely difficult to get comedy storylines on-board. He recalls that last year, at least 20 pilots were made for Sab and he had accepted only one out of them. “It is very difficult to create quality within the genre. As I keep saying that in India we still have a limited talent pool of producers, writers, directors and actors. Sab has taken upon themselves a challenging task of producing six-seven daily comedies which is remarkable.”

 

The channel makes sure that the pipeline stays robust and Kapoor is thankful that they have been fortunate enough to regularly keep finding concepts that meet the channel’s stringent requirements.

 

It took the production house three months to conceptualise the show. When Mehta approached the channel with the concept, he already had a tentative cast at place.

 

Raju and Rajan, who were earlier associated with Taarak Mehta Ka Ooltah Chashma, are the writers of the show. Four episodes have already been canned in the set located at Filmcity.

 

The show launching on 10 August will replace Lapataganj which has successfully completed 1500 episodes.

 

Kapoor reasons to launch the new show at 10pm slot was that even with Laptaganj doing well, there was a certain fatigue setting in. “We feel that the slot potential is a little more than what LG is doing currently. And the new show will be able to optimise that potential.”

 

Right now the channel has planned for 130 episodes. “The channel always starts a show with 130 episodes and then depending on the performance it either gets extended or dies a natural death,” points out Kapoor.

 

The show will be facing a tough competition with Pyar Ka Dard Hai Meetha Meetha Pyara Pyara on Star Plus, Laut Aao Trisha on Life OK, Aur…Pyaar Ho Gaya on Zee TV, Meri Aashiqui Tum Se Hi on Colors and Maharana Pratap on Sony.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/10/01/Jawhar%20Sircar.jpg?itok=IsMiNA3Q
IDOS 2016: Prasar Bharati could share infra with private players: Sircar

GOA: Prasar Bharati has thrown an invitation to all private broadcasters and it reads: come and use our under-utilised resources and infrastructure to increase your reach in digital format terrestrially. What’s more, the Indian pubcaster will help in the distribution.

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/30/sports2.jpg?itok=sekA6qNk
Sports recognised as infrastructure sector, eligible for private investment

NEW DELHI: Alarmed by India's performance in the recent Rio Olympics, the Government appears to have pressed the panic button: which may help sportspersons on the ong run.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/30/Salman-Khan-Dabangg-2.jpg?itok=AcTOfo1o
Salman Khan backs Indian Army strike & Pak artistes

NEW DELHI: Bollywood superstar Salman Khan says TV and film artistes from Pakistan should not be treated like terrorists and art and terrorism should not be mixed.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/30/Poster-2-300X300.jpg?itok=8E6ZZbg3
Unearth Sanghavi's secrets on Raj TV

MUMBAI: After a successful launch of the mystical-thriller series Kaakha Kaakha, Raj TV is all set to roll-out another show. Titled Arundathi, the show will hit the TV screens from 10 October 2016 every Monday to Saturday  at 8 pm. The show is s mystery series based around this character called...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/30/Untitled-1_22.jpg?itok=bftCAtGF
CNN News18 to salute 'Agents of Change'

CNN-News18 is all set to air a special half-hour show on the occasion of Gandhi Jayanti. Titled Agents for Change, the show will air on 1 and 2 October. In this special, the channel salutes the citizens who are being the change they want to see.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/30/Untitled-1_18.jpg?itok=m7MHoIF9
Sony Pix to air best films from James Bond franchise

Envy him for his sophisticated gadgets or love him for his charming attitude, you definitely cannot ignore this iconic secret agent, who will sweep you off your feet with his impeccable style and wit. The name’s Bond…James Bond – the panache that remains unparalleled since 1962. Catch the most...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/30/Untitled-1_15.jpg?itok=nyQJpnvM
Sumner Redstone pushes for CBS-Viacom merger

The maverick Sumner Redstone, not letting age dim any of his business acumen, is at it again. Earlier this week he sent a strong message to investors and potential takeover tycoons that he fav

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/30/Untitled-1_9.jpg?itok=hp_rU7bR
MTV Brand Studio to create music festival for Amazon India

Amazon.in in association with MTV is all set to welcome the festive season with an exciting content marketing initiative.To break the clutter around the festival season, Amazon has upped the ante where customer engagement is concerned by creating a one-of-its kind musical experience in association...

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/30/Untitled-1_7.jpg?itok=PugxJ9R0
Aishwarya Rai, leading singers to felicitate Clean India champs at Safaigiri Awards

The India Today Group announces the 2 edition of the India Today Safaigiri Awards 2016 - a platform that will showcase and felicitate the pioneering efforts of those who are leading the change in cleanliness. This is in continuation to the first edition that was launched in 2015, one year after...

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories