Television

Sab tells the story of a Firefighter

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2014/08/07/cc.jpg?itok=h_GBNiWn

MUMBAI: While general entertainment channels (GECs) are busy solving fights between saas and bahus, one channel has been fighting the constant battle to make the viewer laugh.

MSM’s family comedy channel, Sab, after its recent back to back launches is once again bringing a unique comedy series revolving around the amusing trials and tales of the neighborhood’s favourite firefighter ‘Chandrakant Chiplunkar Seedi Bambawala’.

The tongue twister name is the first which has caught everyone’s fancy. According to Sab senior EVP and business head Anooj Kapoor, the main moto of keeping a long name was to grab people’s attention. “We have got tremendous response both in terms of the concept and the name. We got a feedback saying that nobody has been able to get the name at one go, and that is what struck the right chord. We wanted people to think the reason behind the name and ask us, what does it mean?”

Coming from a theatre background, NamanRaj Production’s Dharmesh Mehta is quite choosy when it comes to titles. He reveals that initially the title of the show was supposed to be Chandrakant Chiplunkar Ki Happy Family Wala. “One fine day when the writer was narrating the script to Anooj Ji, he used a word Seedi Bambawala, which means Fire Brigade in Gujarati, and it caught our attention. That was when, we finalised with the current title.”

The series is named after the protagonist and features industry veterans Prashant Damle and Kavita Lad as a Marathi - Gujarati couple. The story revolves around a fireman by the same name and how he faces difficulties in balancing between his personal and professional commitments but with a touch of comedy to it.

Kapoor believes that it is extremely difficult to get comedy storylines on-board. He recalls that last year, at least 20 pilots were made for Sab and he had accepted only one out of them. “It is very difficult to create quality within the genre. As I keep saying that in India we still have a limited talent pool of producers, writers, directors and actors. Sab has taken upon themselves a challenging task of producing six-seven daily comedies which is remarkable.”

The channel makes sure that the pipeline stays robust and Kapoor is thankful that they have been fortunate enough to regularly keep finding concepts that meet the channel’s stringent requirements.

It took the production house three months to conceptualise the show. When Mehta approached the channel with the concept, he already had a tentative cast at place.

Raju and Rajan, who were earlier associated with Taarak Mehta Ka Ooltah Chashma, are the writers of the show. Four episodes have already been canned in the set located at Filmcity.

The show launching on 10 August will replace Lapataganj which has successfully completed 1500 episodes.

Kapoor reasons to launch the new show at 10pm slot was that even with Laptaganj doing well, there was a certain fatigue setting in. “We feel that the slot potential is a little more than what LG is doing currently. And the new show will be able to optimise that potential.”

Right now the channel has planned for 130 episodes. “The channel always starts a show with 130 episodes and then depending on the performance it either gets extended or dies a natural death,” points out Kapoor.

The show will be facing a tough competition with Pyar Ka Dard Hai Meetha Meetha Pyara Pyara on Star Plus, Laut Aao Trisha on Life OK, Aur…Pyaar Ho Gaya on Zee TV, Meri Aashiqui Tum Se Hi on Colors and Maharana Pratap on Sony.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/26/STAR-BHARAT.jpg?itok=KUZdw1Ld
Star Bharat viewership skews to rural India: BARC and Chrome data analyses

BENGALURU: Star India’s free-to-air (FTA) Hindi GEC Star Bharat was launched on 28 August 2017. Star Bharat is the new avatar of Star India’s Like OK that went off air. The channel has been rocking ratings tables since the very first week of launch under its new moniker.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/25/breaking-point.jpg?itok=o9MrMh_3
Discovery Channel launches 'Breaking Point: Commando School Belgaum'

MUMBAI: Discovery Channel has launched Breaking Point: Commando School Belgaum, a series of 4 episodes which gives the viewers a glimpse of the thirty-five days gruelling course that the officers must undergo to be a part of India’s Elite Commando Force. The series has been produced by Sparkle...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/22/star-world.jpg?itok=zwedwX5P
Star World lines up Hollywood A-listers' shows starting 25 Sept

Meryl Streep and Al Pacino, around 10 years ago, debuted on television with ‘Angels in America’ and the media went into a frenzy - ‘Is it the Oscars or the Emmys’, tabloids flashed as they walked the Emmys red carpet! Little did we know that a new-age trend was being set!

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/22/Ajay%20singh.jpg?itok=kAtpJZZK
SpiceJet's Ajay Singh may take control of NDTV, latter denies (updated)

MUMBAI: NDTV may change hands as its founders -- Prannoy Roy, Radhika Roy and the promoter firm RRPR Holding -- are facing a CBI probe for allegedly concealing a share transaction. A senior NDTV official, however, told the Hindu that the reports were untrue. Singh, it was earlier reported, will...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/22/ZEE.jpg?itok=joRzwzAl
Zeel channels continue to rule across genres

BENGALURU: In what seems to have become almost normal over the last few weeks, Zee Entertainment Enterprises Limited (Zeel) channels Zee TV and Zee Anmol continued their Hindi GEC supremacy in the weekly top 10 channels across genres list for week 37 of 2017. Broadcast Audience Research Council of...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/22/Abhishek%20Maheshwari.jpg?itok=bzl-kP5R
Disney pushes brand bindass as it merges with bindass Play, enters OTT space

MUMBAI: It's hardly a week since Disney India rebranded its movie channel UTV Movies, and now the network has consolidated its two channels -- that is bindass and bindass Play. Along with that, in its promise to be omni-present across platforms, bindass will launch an OTT platform for the...

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/22/DD_Kashir.jpg?itok=mZBvSFYf
DD Kashir bids: Prime Focus, Beehive, Grasshopper get breather

NEW DELHI: The three agencies which had been shortlisted by Doordarshan to undertake the channel packaging work for its channel DD Kashir can now submit their bid amounts by 29 September 2017.

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/21/kbc.jpg?itok=CMtI933J
Sony Entertainment climbs to second position, Zee Anmol retains lead in two markets

While Zee Anmol retained lead in two markets, KBC-backed Sony Entertainment bagged the second position with high ratings in the urban market. Zee Anmol retained lead in Hindi (U+R) and rural markets, whereas Star Plus led the urban market in week 37 of Broadcast Audience Research Council (BARC)...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/21/Arnab-Story.jpg?itok=_k8ssaP8
English News ratings' slide continues although Republic TV viewership improves slightly

The Arnab Goswami headed Indian English News channel Republic TV has been leading the genre in terms of viewership right from week 19 of 2017, the week the channel was launched.

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories