Television

PromaxBDA India Unveils First Set of Conference Speakers

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MUMBAI: PromaxBDA  is pleased to announce the first round of sessions and speakers for the 2014 India Conference  in Mumbai. This year’s programme takes place on 27 and 28 May 2014 at the prestigious five-star Westin  Mumbai  Garden  City  Hotel  and  includes  sessions  by  Kendrick  Reid  – Senior Vice President & Executive Creative Director of Brand Strategy at BET Networks,  Tom Palmaerts,  Trendwatcher  at Trendwolves,  Hugo Moss, Designer amd Motionographer at Huge Designs and Ian Wormleighton, Creative Director at Red Bee Media.

Marking  its  11th   edition  this  year,  the  two-day  annual  conference  by  the PromaxBDA Association is India’s largest gathering for entertainment media marketing, design and promotion professionals.

Themed ‘Evolution’ – a concept by Official Creative Partner, Ink Project - the conference  presents  informative  and  inspiring  sessions  on  critical  trends  and topics needed to stay relevant in today’s fast changing media and marketing environment.

“The Promax BDA Conference in India brings together some of the most creative professionals  in the entertainment  media  scene.  With  a decade  of experience under our belt, we look forward to once again presenting to attendees two days of inspiring dialogues and specially curated sessions by renowned speakers from the industry..," said Ms Rajika Mittra, Country Head (India) of PromaxBDA  Asia Pte Ltd.

Senior Vice President & Executive Creative Director of Brand Strategy at BET Networks, Kendrick Reid will open the conference with a keynote session on innovation,  inspiration  and  how  it  leads  to  brand  rejuvenation.  Kendrick  is responsible for developing breakthrough, brand-building creative marketing strategies and executions for all BET branded businesses. Prior to joining BET Networks,  Kendrick  led Comedy  Central  through  two successful  innovative  re- designs and oversaw the branding for the networks multi-platform  initiatives as its Vice President and Creative Director.

Presenting  a  topic  on  ‘youthwatching’,  Tom  Palmaerts  will  reveal  how  young people are building the future. A Trendwatcher at Trendwolves, an agency specializing in youth intelligence, Tom conducts future trends research on youths for  major  brands  Clariant,  HP,  Microsoft  Innovation  Center,  Palm,  PwC,  and Universal  Music,  amongst  others.  In  2008,  he  was  awarded  ‘Youth  Trend Specialist Of The Year’ by the Dutch trendwatching  platform Second Sight, and was awarded ‘Trendwatcher of the Year’ in 2013.

The [PRO] Series panel discussion sessions are back again this year with a 3-part series.  Leading   the  [PRO]  Series  and  moderating   the  panel  sessions   are prominent and highly renowned industry superstars and veterans such as Tarun Katial, Chief Executive Officer of Reliance Broadcast Network, Rajiv Bakshi, Vice President  of  Marketing,  South  Asia  of  Discovery  Networks,  and  Gaurav  Seth, Senior Vice President and Head-Marketing  of Sony Entertainment  Television.  In this year's [PRO] Series, speakers will discuss and examine topics such as 'The Evolution  of Branded  Content  and  The  Future  of the Television  Business'  and 'Marketing to Millennials - Do You Speak Their Language'.

Opening the conference, and coming onboard once again as the Conference Chair is Mr. Raj Nayak, Chief Executive Officers of COLORS.

"Promax  brings  together  the  largest  pool  of  mainline  and online marketing, promotion  and design  professionals  in the Indian  television  and entertainment media. It pits vital questions against expert answers. It inspires action based on insight, and not mere trial and error. The creative, the inspiring and the stalwarts meet in one place across two days from across the industry. Information updates, trends and conversation buzzwords - if you’re in the TV industry for the long haul, mark your calendars for the PromaxBDA India Conference 2014," said Mr Nayak.

Additional  speakers  as  well  as  the  full  PromaxBDA  India  2014  conference schedule will be announced in the coming weeks.

Interested attendees can now register for the conference at www.promaxindia.tv. Registration closes on 19 May 2014.

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