NEW DELHI: Prisma Global, a leading information technology solutions company, has bagged the esteemed The Mobbys Awards 2013.

In the ceremony held on 22 October in Mumbai, the mobile application ‘Snap2life’ by Prisma Global was acknowledged as a distinctive mobile application in the Augmented Realty sector and was accepted as the most innovative and state-of-the-art technology. The company was recognised for the ‘Best use of mobile media in advertisement’ in the category of Marketing and Advertising.

Chairman and Group CEO Shreeram Iyer said, “It is our constant endeavor to highlight the new wave in the advertising and marketing space through our 4th generation technology of ‘Image Recognition and Augmented Reality’. We envision transforming the way companies reach out to their target audiences. Snap2life was the upshot of this endeavor and we are absolutely thrilled by the recognition and appreciation we have received.”

The Mobbys Awards 2013 is an awards program recognising the best of the mobile industry. The show was hosted by WHO, CMO Asia and CMO council. The Mobbys Awards covered all sections of the mobile industry from device hardware to content development and innovations. The six different genres for awards were Device Innovation in the mobile industry, Best applications/content-Development Platforms, Marketing & Advertising, Individual and Best Mobile Application/content. There were three-four awards in each genre for different categories.

The Mobbys Awards celebrates outstanding achievements across all aspects of the mobile landscape to recognise and honour the creativity and insights of both individuals and businesses at the cutting edge of mobile marketing. The Award represent all walks of the digital and mobile ecosystem from start-ups, studios, content providers, entertainment, entities, sports, apps and handsets, brands and more.