MUMBAI: Ping Digital, India’s first internet HD start up network for digital audiences, has launched a digital music channel - India Music Network (IMN Tv).

India Music Network's launch is in affiliation with OKListen!- India’s first pro-musician, digital platform where consumers can purchase music legally and support the musicians they love.

The joint venture is aimed at encouraging the new generation of musicians and artistes on its dedicated YouTube platform

showcasing original music/melodies/compositions created especially for the IMN TV audience.

IMN TV is Ping Digital’s second genre launched after the India Food Network.

IMN TV and OKListen! together aim to build artiste portfolios and help them not only be seen and experienced, but also enable them to earn revenue on their talent. They strongly believe that artistes need powerful new platforms, which will in turn facilitate the growth of their talent in a manner that sustainable.

Ping Digital co-Founder Prashanto Das said, “IMN TV is a channel for music aficionados in the fast growing digital format. A channel that aims to introduce the very best in music talent by showcasing original compositions and unreleased music, with artists earning from the revenue their music can generate. We are particularly excited about our partnership with digital music label OKListen! who share a philosophy similar to ours. Together we aim to create a much needed platform for India's new generation of talented musicians and indie artistes."

IMN's repertoire spans the broad range of music from semi-classical thumris to ballads. IMN scouts for promising talent and creates a top notch viewing and listening experience for music lovers and musicians across the globe. IMN videos are shot in high definition video and studio quality audio, allowing fine music across devices, including of course big screen television.

OKListen! Founder Vijay Basrur said, “This is an exciting collaboration for us and in association with IMN TV we will encourage musicians in showcasing their talent as well as earning revenue from it. With the digital trend evolving at such a dramatic pace we want to ensure we build a tight chord with our audience through music. Our motive, other than helping music artistes gain revenue and share their talent, is also to enable music enthusiasts to discover & buy music along with supporting the musicians they love.”