Moser Baer acquires home video rights for Telugu movies from Baba Arts

Moser Baer acquires home video rights for Telugu movies from Baba Arts

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MUMBAI: Moser Baer has sgned an exclusive agreement with Baba Arts Ltd to manufacture, market and distribute VCDs and DVDs of over 450 Telugu movie titles for the company in the Indian market. The rights will be for a eight-year period.

Baba Arts Ltd is the sole copy right holder of over 450 Telugu Titles. The Company has entered into this tie up as the Telugu video market is seeing pacy growth. Baba Arts Ltd can exploit the manufacturing and marketing capabilities of Moser Baer to generate income and realise profits.

Baba Arts Ltd had entered the Telugu market in 2006 and since then has acquired titles like Bhakta Prahlad, 10 Class, Manasantha Noove, Veede, Bobby, Bombay Priyadu, Varshani, Chennakesava Reddy, Bhatka Tukaram, Dil, Illarikam.