Kapil Sharma creates a laugh riot on FB

MUMBAI: The hugely popular laugh riot has now gone beyond making a mark on television. We’re talking of Colors’ top-rated non-fiction show Comedy Nights with Kapil (CNWK) which on the eve of 22 May registered a record 10 million fans on facebook.

Launched soon after CNWK’s on-air launch in July 2013, the show’s facebook page has seen phenomenal growth with over 80,000 fans getting added every 24 hours.

 In the words of Kapil Sharma, creator-producer-host of CNWK, his hobby of making people laugh has grown into flourishing content on TV and social media. “Though we keep hearing people saying how much they love our show but to see it in a number as big as 10 million sends out a loud message to us. In successful collaboration with the Colors team and with continued support from our fans, my little hobby of making people laugh has grown into a flourishing content on television, one that I will strive harder to better even further,” says an elated Sharma.

The show has a strong male skew with 70 per cent of fans being men and 41 per cent of overall fans being men aged 18 to 24 years. Be it posters of Sharma or other characters like Palak and Didi or typical Sharma jokes or wisecracks by his wacky on-screen family, these get shared about 10,000 times and generate more than 1.5 lakh likes.

Ask him about the show’s digital strategy and Colors digital head Vivek Srivastava says: “The strategy has largely evolved around engagement. We used jokes and contests for creating engagement with digital audiences. It’s a tough battle because the show comes twice a week and the page has to be decked up every day. So therefore, even if you have to update the page once a day, it must be relevant and engaging every day and make sense day after day.”

Social media is handled by an in-house team of four members, he informs.

 Replying to a question about what has clicked with Facebook followers, Srivastava answers: “From a content stand point, we have really tried to explore relationships and get humor out of different situations. So whether it was a mother and son relationship, husband and wife relationship or servant and master relationship, we have taken humour to a completely new level.”

To mark the occasion and ensure even greater participation, the channel had started a contest which starts with the question, ‘Want to be a part of the '10 Million Likes' celebration on Comedy Nights with Kapil?, egging on fans to mail their best photographs to to see themselves on the cover picture of the CNWK facebook page.

Colors had also created a countdown app which got activated the moment the facebook page hit 9900,000 fans. Upon crossing the 10 million mark, video messages by Kapil, Palak, Daadi, Sumona and Navjyot Singh Sidhu were posted to acknowledge the undying love of CNWK fans across the globe which made this achievement possible.

“Our heartfelt thanks to everyone who ‘likes’ our page and shares our content with their friends. It’s a signal of approval from the viewers on social media all across the globe that we are creating a product which people love to watch not only on TV but also consume it on other digital platforms like Facebook, Twitter, YouTube and mobile apps,” says Sharma.

While on other digital platforms, on YouTube, CNWK is the most popular show on Colors since it was first launched with a single episode of the show posted on YouTube receiving about 1.8 million views on an average. On Twitter, most key characters like Sharma, Kiku Sharda (Palak) and Sidhu have witnessed a phenomenal increase in number of followers since the launch of the show. CNWK itself has 1 lakh followers on Twitter. The CNWK mobile application witnesses an average of 1.5 lakh downloads every month, enabling consumption of not only full episodes but also episodic mini-clips.

While 10 million fans implies that CNWK is popular not only across the Indian subcontinent but also around the world, what is next on the cards?

 “The special thing would be to keep the momentum on and obviously goals will differ. Today, we are at 10 million; hopefully, we will aim for 20 million. So it is not really about the number of fans but engagement. As long as engagement levels are high, we think we would have done the job. As long as we keep entertaining the viewers, these milestones will automatically come through,” concludes Srivastava.

Latest Reads
CNNMoney new section will be about the fastest growing economy; MoneyStream app launched

MUMBAI: Attracting 1.8 million average monthly page views, witnessing a 37 per cent growth in video consumption and 16 per cent in unique browsers month-on-month from India in less than a year’s time is not smooth. In its ambitious plan of global expansion, CNN Digital is leaving no stone unturned...

Television TV Channels News Broadcasting
Content a 'Game of Thrones'; AT&T's control over HBO, Cartoon Network, Warner Bros faces regulatory lens

The global media landscape is resulting in a new juggernaut as an internet and cable behemoth yesterday purchased an entertainment conglomerate making the former unmatched in its size and reach to consumers through home broadband, smartphones, satellite television and a battery of movies and cable...

Television TV Channels English Entertainment
US$ 4.5 bn expected from IPL rights; SC recommends accounts scrutiny

The Supreme Court on Friday froze all financial transactions between the BCCI and state cricket associations by directing the apex body not to disburse any funds till it resolves to abide by the Justice RM Lodha panel recommendations on reforms by 3 December . The top court ordered that none of...

Television TV Channels Sports
TVS Tyres is co-presenter for Asian Champions Trophy 2016

Continuing its strong connect with sports, TVS Tyres has associated with Asian Champions Trophy 2016 by becoming the co-presenter. The Asian Champions Trophy is one of the premier hockey tournaments, a much sought after annual international competition promising some great hockey action. This...

Television TV Channels Sports
Q2-17: Zee Learn declares maiden interim dividend

The board of directors of the Essel group’s education company Zee Learn Limited (ZLL) have declared a first time ever dividend of 5 percent per equity share of Re 1 each for the quarter ended 30 September 2016 (Q2-17, current quarter).

Television TV Channels Factual & Documentary
Whether BARC action can stop unethical practices?

MUMBAI: Can businesses and industries practise their art of selling fairly although they have 'Fair Practices' training during academic courses, workshops and several ISO and other certifications? There seems to be the fear of the lawman, and not the law in India. If the traffic cop is watching,...

Television TV Channels Viewership
TV Superhighway: beIN, Yaddo, AfricaXP have joined us, says Magine CEO Ambuj Goyal

CANNES; Magine has secured partnerships with four of the industry’s most exciting sports, documentary and entertainment content providers. Partnerships with beIN, the international media group and owner of MIRAMAX; Yaddo, the new documentary streaming service headed up by former head of The BBC’s...

Television TV Channels Factual & Documentary
Colors emerges strong on strength of Naagin I & II

MUMBAI: One of the top rated shows Naagin Season 2 helped Colors reach a top-ranking position.

Television TV Channels GECs
Pakistan Broadcasters Association to oppose PEMRA Indian content ban

MUMBAI: The Pakistan Electronic Media Regulatory Authority (PEMRA) shocked both Pakistan and Indian broadcasters when it issued an order blanking out  all Indian content from Pakistan’s television channels on 19 October.

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories