MUMBAI: K Sera Sera is buying out Hamara Samay TV News Network, the company that owns and operates music channel Jhankar TV.

The acquired company will be renamed K Sera Sera Entertainment. It will become a subsidiary of K Sera Sera Productions Ltd, the listed company.

The promoters of Hamara Samay TV News Network will be given around 20 per cent stake in K Sera Sera Entertainment. "We have applied for a change in shareholding. Hamara Samay promoters will hold close to 20 per cent in the subsidiary company," says a source in K Sera Sera.

Sapna Chaturvedi is going to head K Sera Sera Entertainment. Chaturvedi also owns a media company, Eternal Dreams.

Jhankar TV will be given a new name and the channel will be relaunched. "We have not yet finalised on the name but it may be called K Sera Sera. Chaturvedi will be the managing director of the company and the channel is being revamped by Diwali," says the source.
K Sera Sera's idea of running a music channel is seen as a strategy to synergise with its movie production business. The company spends substantial amount of money for promoting its movies on music channels. "We will still use the general entertainment channels for promoting our movies. But we don't have to spend on music channels," the source says.

K Sera Sera also plans to ramp up its movie production business. The company yesterday approved an enabling clause to raise debt of up to Rs 5 billion. "We have big plans for our movie business. Having a music channel makes strategic sense," says the source.

Though K Sera Sera was also weighing options of launching the music channel on its own, it decided on the acquisition route. "Jhankar already enjoys distribution. We realise the problems we would have to face in distributing a new channel," the source adds.