MUMBAI: Sony's latest reality offering Fame Gurukul, pitched as a 'daily reality drama' has registered 15 millions votes since its launch on 27 June. What is interesting, is the fact that the biggest spike in votes came in this week ( 5 - 10 August) with three million votes .
 
 

Explains Sony EVP and business head Tarun Katial, "The increasing number of votes is due to the popularity of the contestants and their improving performance Also, since the show is half way through, the frenzy for the show is building up as it reaches its climax. True to its proposition it is making the contestants and the viewers do anything for 'Fame'."

The spike is specifically attributed to one of the seven contestants - Qazi Touqueer from Srinagar who has been in 'danger zone' five times in the past. Although, not such a great singer, Touqueer has emerged as one of the favourites as he is a natural entertainer. The three million votes essentially came in to save Touqueer from exiting the show.
 
 

Katial also stated that the kind of fanfare Fame Grukul was experiencing in terms of favouritism was not even experienced by Indian Idol.

Climaxing in October, Fame Gurukul still has to reach its peak. What will help boost votes further will probably be the tie up with the likes of Aaj Tak, Sify and Fame Adlabs for the show. Aaj Tak, which has a daily show around cinema from 7:30 to 8 pm, dedicates two-three minutes to Fame Gurukul, wherein the recap of the episodes are shown building on the tension. On the other hand, Sify which host and manages official website for Fame Gurukul - http://famegurukul.sify.com ensures regular updates from the show. Multiplex major Fame Adlabs is promoting the show on their premises and also airing promos of the show during movies.