HOLLAND: European broadcaster Eurosport will air the Rabobank Men's Champions Trophy which takes place in Amsterdam from 16-24 August 2003.
The deal, which was brokered by FIH's television distribution partners Octagon/CSI, brings a total of eight matches to Eurosport over the nine-day tournament, with four matches aired live. An official release informs that the screening will reach a potential 250 million viewers in 93 million homes in 54 countries. In India, the event will air on Ten Sports and on public broadcaster Doordarshan.
India, Germany, Holland, Argentina, Australia and Pakistan are taking part in the tournament. FIH Hon Secretary General Peter Cohen had the following remarks to make about the latest agreement. "Following Eurosport's highly successful broadcast of the Indoor World Cup in February this year we are delighted that our partnership is continuing with hockey's premier annual event."
Eurosport claims to be the most widely available channel in Europe. It reaches over 95 million homes and 250 million viewers in 54 countries. Over 96 per cent of Eurosport's viewers can watch their favourite sport in their native language.