Television

Entertainment Hub implementing Sahara One revamp

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2014/03/23/Sahara.jpg?itok=hKWv-HiB

MUMBAI: Efforts are being made to revive the almost comatose Hindi GEC Sahara One once again. Around a fortnight ago, indiantelevision.com had reported that a whole bunch of executives had been asked to put in their papers and march from the premises, almost immediately. Entertainment Hub, a unit of the Snip Entertainment Group along with the BSE listed Trilogic Digital Media, was slated to take management and sales control of the ailing channel, along with Sahara Filmy.

Well, what we had written has come to pass. Entertainment Hub is indeed in the driver's seat at both - Sahara One and Filmy - the channels. Following on the heels of its massive employee shedding programme, it is now focused on rewriting Sahara One's FPC. Come the first week of April and the viewers of the GEC will get to watch a whole new slate of programmes. Most of the existing shows - the better known ones include Niyati, Jai Bajrangbali and Firangi Bahu - are being shelved. Producers have been told to wrap the storylines by then.   

Driving the change is Trilogic Digital Media director Vishal Gurnani - who refused to speak to indiantelevision.com on the revamp initiative. But sources within the company say that new hires especially with creative expertise are being headhunted. Says a Sahara One source: “There is a management change in terms of the approach to the channel. A completely new dynamic team is going to drive the channel. Plus, our aim with the re-vamp is to widen our distribution. You will see much better distribution across the HSM markets in India."

The management has its task cut out to achieve that; the network has large outstandings with almost every major MSO and many other smaller ones nationally.  

However, the Sahara One source says that the idea is to get the GEC back to the 50 GRP landmark within the next 12 months, and then to 100 GRPs in 18 months. "We are confident that with this re-launch, we will achieve these numbers,” he exults.

The challenge is indeed tough; but confidence is running high. If it can convert that confidence into fruitful actions, success well might follow.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/08/Times-now.jpg?itok=ubBwhZqG
BARC week 48: News space witnesses drop in viewership

MUMBAI: Times Now witnessed a further decrease in its ratings though it remained as the undisputed leader in the English News space. The players in the English News genre witnessed mixed ratings this week.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/08/Kartikeya-Sharma_0.jpg?itok=mQiO2fLw
'Prima-facie reputation maligning': HC stays India News ratings suspension; BARC India reacts with confidence

MUMBAI: Describing the suspension of India News ratings by BARC (Broadcast Audience Research Council India) as ‘arbitrary and illegal’ by an order dated 6 December, 2016, the Bombay High Court stayed the suspension of BARC ratings of India News. The court has stated that the suspension and...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/08/chrismax_0.jpg?itok=EMAukBYp
'This Is Us' Christmas special on Star World Premiere HD

MUMBAI: With Christmas right around the corner, Star World Premiere HD is all set to play Santa with the mid-season finale of This is Us. Titled Last Christmas, the episode will air this on 10 December at 10 pm.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/08/motu-patlu2.jpg?itok=hUHObclL
Motu Patlu slips; Nick maintains lead: BARC week 48

MUMBAI: Going by Broadcast Audience Research Council (BARC) India's all India (U+R) data for week 48 in NCCS All 4-14 Individuals category, Cartoon Network's Bhoot and Friends displaced Motu Patlu at the number one position.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/08/WION-Team1_1.jpg?itok=6E4lffoP
WION launch now formal; lists marquee shows

MUMBAI: After its soft launch in August this year, Zee Media Corporation Limited (ZMCL) English News Network, WION – World is One News has now been formally launched. Its formal launch with is followed by rolling out of a major marketing campaign aptly titled WION – Be One With the World.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/08/Creative-Image---Creed.jpg?itok=op5ZyDqH
Rocky is back with Creed premiere on Movies NOW

MUMBAI: Sylvester Stallone in his finest performance as Rocky Balboa will smash your TV screens with the TV premiere of 'Creed', this Sunday, 11 December, at 1pm and 9pm, on Movies NOW. For all action movie enthusiasts, the fight for the remote control would be well worth it with this Blockbuster...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/08/Siddharth-P-Malhotra-800x800.jpg?itok=DLkntjNW
Malhotra's Alchemy to launch five shows in '17

MUMBAI: One show old in the television industry, the name Alchemy Productions might sound new to the world but the person leading the production house is definitely not new. His production house plans to launch five show in 2017. Director-producer Siddharth P Malhotra has been in the industry for...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/07/Ary-news.jpg?itok=iSuCoqa2
ARY News asked to pay INR 1.58 cr to Geo TV as compensation

MUMBAI: A legal rift raging between two big media groups in Pakistan -- ARY News and Geo TV -- settled recently in a British Court. ARY News lost the legal battle and will have to pay approximately INR 1.58 crore compensation to Geo.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/07/star-sports.jpg?itok=E4E8tvl_
Star Sports continues to make cricket bigger; India-NZ ODI series highest rated bilateral ODI series in three yrs

MUMBAI: Star Sports builds cricket further and strengthens its popularity at a pan-India level making the India-NZ ODI series as the highest rated bilateral ODI series in the last three years.

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories