MUMBAI: The EFFIE 2013 awards in its 13 year history, has received the highest number of entries ever this year.

Last year the Ad Club received 357 entries - the highest then. This year it has surpassed the tally with an impressive figure of 419.

On the escalation, EFFIE 2013 committee chairman Ajay Kakar said: “A growth of about 20 per cent in the number of entries and participation of over 50 agencies shows the growing importance of ‘effectiveness’ of a marketing campaign and its direct impact on a business. In recent years, this has also been one of the key requirements of businesses from marketers and agencies. I am sure that this year we will witness a wide range of ideas that has created a lasting impact on brands across diverse categories.”

The award showcases the most effective in marketing and advertising and it’s the only award which celebrates the success of not only the agencies but also the clients.

From 2011, the Ad Club has conducted the judging of EFFIEs and EMVIEs in Delhi, in addition to Mumbai. This has helped the Ad Club to engage with a large marketing fraternity from Delhi also.

This year Colors is the presenting sponsor and Zee Media Corporation Limited is the associate sponsor. Lenovo has also come on board as the technology sponsor.
The ceremony is scheduled for 15 January 2014 at the Royal Western India Turf Club, Enclosure II, Mahalaxmi in Mumbai at 6:30 pm.