MUMBAI: earthTV has announced that it has reached a content and programming agreement with Australian broadcaster, SBS.

Starting mid-October, earthTV programmes such as World Weather and The World Live will air daily on SBS nationwide, and on SBS digital channel - The World News Channel.

earthTVs global camera network will bring live daily footage from all over the world in real time to SBS viewers.

Through earthTV, an SBS viewer in Sydney at 12 noon local time can see the what the world is doing at that very moment. Its turning 7 pm the day before in San Francisco, 10 pm in New York, nighttime Piccadilly Circus, along Venices canals, Berlins Brandenburg gate and across Europe, dawn breaking in Istanbul and Dubai, mid-morning in Hong Kong and Manila, and early afternoon in Auckland.

And so the cycle goes on, 24/7, creating the ultimate in reality TV  the world right now! earthTV will bring live and same day video around the clock to SBS and its audience.

SBC head of television Shaun Brown observed, "We are delighted to be partnering with earthTV, and we see earthTVs programming as an enhancement to SBS. Our audience is multicultural and internationally focused and earthTVs unique international programming is a good fit in SBS overall programming strategy."

earthTV president Thomas Hohenacker said, earthTV is undergoing exceptional growth at this time, and entering the Australian market is both a significant breakthrough for us, as well as a further indication of the growth curve we are on. Our global content works well in SBS programming line-up, and we are delighted to be embarking on this partnership.

earthTV was launched three years ago. Today the network has broadcast partnerships with almost 40 channels worldwide.