Television

Digitisation has enhanced industry’s transparency levels: Zeel annual report

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MUMBAI: In June 2013, Zee Entertainment Enterprises (Zeel) unveiled its new corporate identity ‘Vasudhaiva Kutumbakam’.

It was inspired by ‘The World is my Family’ philosophy with an all-new positioning which creatively integrated and crafted with the brand logo. The annual report of the media and entertainment conglomerate for 2013-14 incorporates its ‘One Zee, One Anthem’ philosophy.

The vibrant and stakeholder-friendly annual report gives an insight into the media house highlighting how its reach and viewership share has grown from strength to strength.

Zee’s evolution as a global media brand is vindicated by its 730+ million viewers across 169 countries. This apart, it also added one more channel, Zindagi, to its list taking the toll to 33 for its domestic channels. Zindagi, launched on 23 June, showcases content from Pakistan and has the tagline ‘Jodey Dilon Ko’. It also launched another brand ‘&’.

With the strategy to offer specific content to relevant markets, the powerhouse also added two more international channels to its kitty - Zee Bioskop in Indonesia and Zee Nung in Thailand. It is pushing boundaries forward to realise its vision of being a leading global media powerhouse by the year 2020.

Apart from this, the company also launched Zee Music Company entering into the country’s Rs 960 crore music market.

The three key value drivers for brand Zee are pioneering, prudent and predictability. And these have helped it contribute 26 per cent of the corporate brand to the enterprise value as of 31 March 2014.

In the last five years, Zee’s revenues grew at 15.30 per cent CAGR. The consolidated revenue during FY 2014 grew by 20 per cent y-o-y to Rs 46,024 million.

In a message to shareholders, Zeel chairman Dr Subhash Chandra highlights that even though there is a question mark on India’s domestic growth and there persists a general climate of pessimism, the company’s experience and expertise has helped it grow and overcome roadblocks to unleash their creativity.

“Digitisation has been instrumental in enhancing the industry’s transparency levels. The phase I and II roll out restructured the industry’s standards. With consumers ready to pay for quality content, complete digitisation will entail multiple benefits, such as industry growth, transparency and increased ARPUs for industry players,” he said in the annual report.

54 per cent of revenue is generated through advertisements while 63 per cent of the total distribution expense comes from operational cost.

Zeel MD and CEO Punit Goenka spoke about the future of India’s M&E industry. “Currently valued at Rs 417 billion, it poised to reach Rs 885 billion by 2018 as per the latest KPMG report. Zee will continue to raise the bar in terms of content innovation, operational excellence and global footprint to sustain its industry leadership.”

With the total strength of more than 2200 people at the company, the annual report shares views of other management teams as well as outsiders like Shahrukh Khan, Sam Balsara, Rishi Jaitly among many others.

The 32nd annual general meeting of the company will be held on 18 July at 11 am in Nehru Auditorium in Mumbai.

Annual reports are not just numbers; they are a piece of handiwork through which a company can promote itself, its prospects to its various stakeholders.  AICL Communications is in-charge of making Zeel’s report more interactive rather than just plain vanilla.

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