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FBB launches campaign for sleepwear Shyla

The channel is set to undergo a face lift along with the addition of new original shows

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MUMBAI: FBB, India’s fashion hub by Future Group, is launching a campaign for its sleepwear brand Shyla.

Pictured to a peppy music, the campaign is conceptualised by DDB Mudra and showcases the wide range of sleepwear fashion for women. The ‘Pretty Har Pal’ campaign aims at making every woman feel beautiful.

FBB CMO Prachi Mohapatra said, “fbb has been a pioneer when it comes to trendy youth fashion. We are delighted to launch Shyla and celebrate it with ‘Pretty Har Pal’ campaign. The campaign is refreshing and cherishes small joys of life and at the same time showcases the entire collection.”

Commenting on the creative  executive creative director Ashish Pathak says, “Through the campaign we wanted to project moments that women cherish being themselves with their loved ones, family and friends. The campaign is a sheer reflection of the light and cheerful moments women create when they are in their comfort zone.”

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