Television

Dangal TV prepares to scale up ambition with new play

The channel is set to undergo a face lift along with the addition of new original shows

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/07/26/manish_0.jpg?itok=8By8QeHr

MUMBAI: When it comes to general entertainment channels (GECs), hitting the sweet spot isn’t all that easy. Creating unique yet mass content continues to remain a challenge for creators in the industry. While there are tried and tested formats of kitchen politics, dramas and reality shows, building products like Zee’s Kumkum Bhagya, Colors’ Naagin 3 and Dance Deewaneand Star Plus’s Yeh Rishta Kya Kehlata Hai requires a golden touch.

In a bid to compete with the big boys and capture the imagination of India’s rural populance, Enterr10’s free to air (FTA) channel Dangal TV is in the process of making an interesting play.

The channel is set to undergo a face lift along with the addition of new original shows to its bouquet of offerings.

Speaking to Indiantelevision.com, Dangal TV MD Manish Singhal said, “We will not change the name of the channel, only the logo, tagline and the entire graphics of the channel, the kind of promos that we make, etc will be changed in a bid to make the classier version and which will define its personality of Dangal TV. We will not change the programming line-up, instead, we will launch the show one by one and will go with it slowly and gradually,” he said.

The channel will launch a show titled Pakistan ki Dulhania from the Jay Mehta production stable, to be aired by August end. Sagar Arts will produce Shani, which will take two more months to go on air, while Jaani Dushman, produced by Contiloe, will be aired mid September.

The channel also has plans to launch yet another show (name hasn’t decided yet) based on the story of Naagin, produced by Dinesh Bansal, to be aired on 30 July.

When it comes to promoting and marketing the channel's brand, Singhal stated that he believes in the power of word of mouth. He also confirmed that the rebranding process could take up to a month.

Dangal TV stood at sixth position from seventh position in the BARC week 28 in the GEC rural market as compared to the previous week with 244443 impressions (000s) sum.

Enterr10 intends to dive deeper into the regional space with the launch of its Bengali GEC and a movie channel, set to go on air within the next four months.

The company also operates Bhojpuri and Marathi movie channels Bhojpuri Cinema and Fakt Marathi respectively.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/08/nd.jpg?itok=YM-bhHTo
NDTV 24X7 returns to top 5 in BARC week 48

NDTV 24X7 re-entered the top five of the English news genre in week 48 of BARC ratings. Aaj Tak yet again stood on top in all the three genres.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/08/trivago.jpg?itok=wfbO4AEk
Trivago most advertised in BARC week 48

Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 24 November 2018 and 30 November 2018.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/08/kumkum.jpg?itok=pzRg5SSO
Zee Anmol leads GEC urban in BARC week 48

Zee TV climbed to the second position from fifth position as compared to the previous week in the Hindi (U+R) genre in Broadcast Audience Research Council (BARC) data for week 48 of 2018. Sony Pal and Star Utsav interchanged their second and third positions in the rural market. Star Plus and Zee TV...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/08/Sudhanshu-Vats.jpg?itok=GxlmKcXA
Transform by tackling moral dilemmas: Sudhanshu Vats

Media companies can no longer ask ‘if’ changes are happening. They are, there’s no doubt about it. But now it’s a question of how to respond. Addressing the CII Big Picture 2018 in New Delhi, Viacom18 group CEO and MD Sudhanshu Vats spoke on the topic of ‘Changing M&E landscape - from...

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/07/zee.jpg?itok=aoMaGwbx
Zee Telugu Announces World Television Premiere of Shailaja Reddy Alludu starring Naga Chaitanya and Anu Emmanuel

Zee Telugu is here to infuse you with uncontrollable laughter and mind-blowing action with the premier of Super Hit Telugu movie Shailaja Reddy Alludu.

Television TV Channels Regional
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/07/Prasar-Bharati.jpg?itok=6lZF8ytY
Prasar Bharati CEO on convergence and public b'casting

Prasar Bharati’s CEO Shashi Shekhar Vempati, while dwelling on convergence and its relevance to India’s pubcaster, opined that it was important to understand the changes happening in terms of media consumption and distribution to evolve and plan for the future ahead.  

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/06/dd.jpg?itok=tB6G59aR
Doordarshan launches new educational channel DD Roshini

Doordarshan has launched a new educational channel DD Roshini as part of Bruhat Bengaluru Mahanagara Palike’s (BBMP) project.

Television TV Channels Specialised and Niche
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/06/cii.jpg?itok=baar5LKJ
Media consumption in India growing @9% in last 6 years: CII-BCG report

The Indian media industry, experiencing disruptions, is witnessing an increase in consumption that has been facilitated by proliferation of broadband too and over the last six years has been growing at nine percent.

Television TV Channels Specialised and Niche
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/06/ryan.jpg?itok=-dNcF-MA
MTV’s Ryan Mendonca signs with BANG BANG as Director

Armed with over a decade of experience in the world of advertising, Mendonca started his filmmaking career at MTV

Television TV Channels Music and Youth

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories