Television

Colors partners Skype; eyes wider social media reach for ‘India's Got Talent’

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MUMBAI: As a step towards expanding the reach of social platform for India’s Got Talent across the world, Colors has inked a first of its kind brand association with international voice over Internet protocol (VoIP) service Skype.

With this association, India’s Got Talent, which is currently in its sixth season, aims to get viewers a step closer to the show, its judges, hosts and contestants.

Skype has created an exclusive ID called ‘IGTonColors’ to facilitate interactions with judges, hosts and this seasons enthralling talent. Through this, users will be able to connect with like-minded fans of the show, gain access to exclusive India’s Got Talent content, and send any questions they may have to the judges and presenters. Focusing on bridging gaps and connecting people, the Skype integration will showcase the features of the internet-based calling service keeping encouragement and support for contestants, hosts and judges at the helm of its positioning.

Colors CEO Raj Nayak said, “Colors has always been at the forefront as far as optimum use of digital media is concerned and has a robust presence across all digital platforms. This first of its kind partnership between an Indian television show and an internationally acclaimed internet-calling service major is a move towards heightening engagement avenues and create direct connect with the viewers. Our integration with Skype is a step towards expanding the reach of social platform for India’s Got Talent across the world. By integrating Skype online as well as on-air, we aim to highlight that while this service brings you one step closer to your loved ones, India’s Got Talent strives to achieve the same by recognising outstanding Indian talent.”

Skype general manager audience marketing Angie Hill added, “We are excited to be working with this seasons India’s Got Talent on Colors.  The collaboration is the perfect example of ways in which our users can interact naturally with the things that matter to them. Whether that be questions to the judges, hosts or even the talent, Skype users have the unique opportunity to engage with the show and get a lot more from their viewing experience, by simply using the Skype ID ‘IGTonColors’.”

The partnership intends to give a unique broadcasting experience, which Skype aims to give users all around the world.

Using the Skype ID, viewers can connect with the show’s judges, contestants etc via chat. Additionally, viewers can also take part in competitions running on Skype with prizes including tickets to the exclusive India’s Got Talent Grand Finale on 27 June, 2015.

Skype will also enable exclusive behind-the-scenes footage from the show for viewers including Behind the Talent Webisodes featuring highlights from the show, bloopers and exclusive interviews with judges, presenters and contestants.

To be led by social media host, Meiyang Chang, the series will give viewers an uninhibited glimpse into the mind-numbing talent interspersed with humor as Chang shares his expert opinions on the performances. The same will be available for viewing at www.colors.in.com/igtskype

The sixth season of the show premiered on 17 April on Colors, with Karan Johar, Kirron Kher and Malaika Arora Khan taking their place at the judges’ desk while Bharti Singh and Nakuul Mehta donned the hats of the anchors.

India’s Got Talent is aired every weekend at 9 pm.

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