In what is claimed to be a unique concept for the media and entertainment sector, the Confederation of Indian Industry (CII) is organising on 7 and 8 August the Enter Media 2001 conference. The conference will be the culmination of an online interactive initiative beginning end June whose aim is to identify the key issues which the industry needs to address.

The organisers hope that the issues that Enter Media 2001 cover will help in charting a future course for the industry to achieve global standards.

To delienate the key issues, message boards on a Enter Media 2001/CII website will be specially created. These message boards - to be gathered from industry executives and the public at large - will represent a "market snapshot" across each of the industry verticals. The idea is to define constraints and highlight possible solutions, according to the chairman of the task force set up to organise the conference, Biren Ghose, CEO of UTV Interactive.

Others on the taskforce include Shyam Benegal (Films), Pritish Nandy (CEO Pritish Nandy Communication), Abhik Mitra (Music), Sumantra Dutta (Star India Ltd, Radio), Vijay Mukhi (Technology), Pallavi Jha (CII Chairperson - Maharashtra), Rana Kapoor / Vijay Jain (Banking), Rajesh Jog (Venture Capital) and SK Chakraborty (Industrial Development Bank of India). The venue of the conference is the ITC Grand Maratha Sheraton in Mumbai's western suburb of Andheri.