Television

Chrome Study: Colors, Amitabh most liked GEC channel, anchor among working individuals

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2017/10/30/chrome.jpg?itok=xbKeShlT

BENGALURU: Colors is the most liked Hindi GEC channel among working individuals and KBC’s Amitabh Bachchan is the most liked anchor, according to a survey by Chrome Data & Analytics (Chrome) covering 1,957 working individuals in the HSM market.

The most preferred genre - in order of preference – 92 percent were hooked to GECs; 56 percent preferred movies; 52 percent were addicted to music; 44 percent followed news; 19 percent liked infotainment; 17 percent preferred sports; 12 percent preferred the kids’ genre and 5 percent preferred the lifestyle genre.

In terms of channels – in order of preference – 70 percent preferred Colors; 55 percent Sony Entertainment Television (SET); 53 percent preferred Star Plus; 41 percent preferred &TV; 37 percent preferred Zee TV and 31 percent preferred SAB TV.

In terms of favourite channel – for 38 percent Colors was a favourite channel while Star Plus was a favourite channel for 21 percent; 20 percent found Sony TV as their favourite channel; Zee TV was a favourite for 10 percent; &TV was a favourite channel for 7 percent and 4 percent of the respondents found SAB TV to be their favourite channel.

The Chrome study respondent universe was 22 percent in the age group of 15 to 20 years; 44 percent in the age group of 21 to 30 years; 27 percent in the age group of 31 to 50 and 7 percent that were 51 years old or more. 58 percent of the respondents were male and 42 percent were female.

Please refer to the six charts below for the favourite programmes and characters on favourite channels

public://11111111111111_3.jpg

public://2222222222222_3.jpg

public://33333333333333_1.jpg

public://4444444444444.jpg

public://555555555555555_0.jpg

public://66666666666_1.jpg

Writers note: Broadcast Audience Research Council of India (BARC) weekly data for top 10 channels that is freely accessible in the public domain indicates that it is Zee TV and its sibling and free to air channel Zee Anmol that have been topping ratings in the Hindi GEC markets over the past few weeks. Correspondingly, Kumkum Bhagya and its spinoff Kundali Bhagya generally and consistently are amongst the top 5 GEC programmes in BARC’s weekly lists. In the case of reality television there is limited amount of BARC data available in the public domain. It may be noted that BARC data covers the entire HSM urban and rural market, while Chrome data is limited to working individuals in the HSM market.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/20/FOX.jpg?itok=Bhdsm2nj
Disney makes $70.3 billion counterbid for Twenty-First Century Fox

21st Century Fox has announced that it has entered into an amended and restated merger agreement with The Walt Disney Company pursuant to which Disney has agreed to acquire for a price of $38 per 21CF share the same businesses. Disney agreed to acquire under the previously announced merger...

Television Production House Post Production
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/20/mpa.jpg?itok=vqd31YXu
MPA REPORT: THE MARKET VALUE FOR SPORTS MEDIA RIGHTS TO SOAR 22% IN ASIA PACIFIC EX-CHINA TO REACH US$5.0 BILLION IN 2018

MPA REPORT: THE MARKET VALUE FOR SPORTS MEDIA RIGHTS TO SOAR 22% IN ASIA PACIFIC EX-CHINA TO REACH US$5.0 BILLION IN 2018

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/20/and.jpg?itok=xIv703YO
&pictures to air the World Television Premiere of the critically acclaimed Mukkabaaz on Saturday, 23rd June at 8pm

In a love story of a sportsman set in Bareilly, Vineet Kuma Singh plays a Kshatriya boxer who falls in love with a deaf-mute Brahmin woman. Co-produced and directed by National Film Award winner Anurag Kashyap, Mukkabaaz was screened at the 2017 Toronto International Film Festival and the 2017...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/20/disney.jpg?itok=_e6XbSdU
Disney appoints new creative officers for animation division

Jennifer Lee and Pete Docter have been named as new chief creative officers (CCOs) for Disney’s animation division. While Docter will handle the Pixar Animation Studios, Lee will head the Walt Disney Animation Studios.

Television Production House Post Production
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/20/shinde.jpg?itok=TZAJ4Ibs
Epic TV appoints Rajiee Shinde as president

Infotainment channel EPIC TV has announced the appointment of Rajiee M Shinde as president. In her new role at EPIC, she has been entrusted with the responsibility of expanding the business and building the EPIC network.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/20/sell.jpg?itok=91wnij2K
Endemol Shine hires banks for a possible sale

Netherlands-based TV production company, Endemol Shine Group, has hired Deutsche Bank and Liontree to explore a potential sale that could be valued between $2- $4 billion including debt.

Television Production House Post Production
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/20/flix.jpg?itok=xMcG7N6B
Leap into the world of robots and cyber terrorists as &flix brings the premiere of ‘Ghost in the Shell’

&flix, the all-new destination for the most-awaited Hollywood hits, is all set to bring the Indian television premiere of the 2017 American sci-fi action film ‘Ghost in the Shell’, this Sunday, June 24 at 1 PM & 9 PM. The movie, which is part of the channel’s ‘Flix First Premiere’ property...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/20/cnbc.jpg?itok=a0MUy3Eu
CNBC-TV18 announces the 8th edition of the india healthcare and wellness awards

CNBC-TV18, India’s leading English business news channel along with ICICI Lombard, announces the 8th edition of the‘Indian Healthcare and Wellness Awards.’ The awards will acknowledge and felicitate the best of medical and wellness service providers in the industry. The event will also serve as a...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/20/Mihir-Bhatt.jpg?itok=0_g71hzd
Times Network appoints Mihir Bhatt as chief editor - IPs

MUMBAI: Times Network, part of India’s largest media conglomerate, The Times Group, today announced the appointment of Mihir Bhatt as chief editor – IPs. In his new role, Mihir will spearhead efforts to create unique and content-rich offerings on all IPs of the network, in addition to his...

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories