MUMBAI: Chhota Bheem, the Indian toon phenomenon launched its brand new Green Gold store in Chembur, Mumbai on 14 September. This merchandising arm of Green Gold Animation, creators of Chhota Bheem is the third Green Gold store in Mumbai and 27th in India. The opening of this store aims to bring this toon character even closer to his young admirers and give them an opportunity to endorse him.
The event also gave kids the chance to meet and play with their super-hero in person. “Chhota Bheem today is an iconic character in the arena of Indian animation. A phenomenon in India with a viewership of over 40 million, the character has begun to enjoy a cult status. Bringing him closer to his audiences was an obvious extension. At our store, our young customers can buy a variety of Chhota Bheem merchandises. And the experience is uniform and seamless across all our stores”, says Green Gold stores head Sudeesh Varma.
Kids have a gala time with their favourite toon character
Of the numerous activities lined up to entertain the young guests, the ‘Meet & Greet’ activity evoked tremendous response with children clamoring for more of the toon character. Also the store was stocked with Chhota Bheem merchandises and goodies that kept the kids enthralled for hours.
“From clothing to comics, bedroom decor to accessories, movies to apparel, board-games to puzzles the store is a one stop destination for every Chhota Bheem fan. Green Gold store houses all essential Chhota Bheem merchandises and offers a unique experience to his young fans. The store will introduce an exciting range of merchandise for the upcoming festive season soon. The new line will include school stationery, toys games, apparel and many more,” adds Varma.
With a country wide distribution network of merchandises, Green Gold stores showcase and sell a wide variety of branded apparels, comics, DVDs, watches, mugs, photo-frames, key chains, magnets, school bags, labels, stickers, tattoos, masks, toys, board games and other gift items. “All products sold at the stores go through rigorous quality inspection and are sourced from the best vendors in India.
The merchandise price range starts from Rs 20 to Rs 1699 covering various kids’ product categories.
