New Delhi, June 27th 2006: A song of celebration, a symbol of unity, a mission in harmony, Channel 7's anthem "Karna Hai to Karna Hai" expresses the passion and zeal driving the channel. The anthem reflects the channel's positioning statement "Khabar Har Keemat Par" illustrating its desire to showcase news as it is, in true form. This creative initiative by the channel is a first time in the industry.
A unique blend of contemporary and classical music, the song 'Karna Hai to Karna Hai" is composed by none other than the famous duo of Vishal & Shekhar. Vishal sings the anthem and the lyrics are by the creative team of Brand David. Some of the other compositions by the duo include 'Dus', 'Jhankaar Beats', and 'Salaam Namaste' etc.
"The spirit of the anthem is encouraging and inspiring and gives the editorial team the impetus to achieve their goals under any circumstances. The lyrics epitomises the essence of newsgathering and the commitment of a news reporter whose job demands him to be anywhere, anytime sourcing and reporting news from ground zero across the globe" said Ashutosh, Managing Editor, Channel 7
Sharing his views on the anthem launch, Dilip Venkatraman, Director Marketing said, "This anthem transcends the news genre, it is inspirational and motivational and is applicable in all walks of life, everyday".
"The vibrancy and the enthusiasm of the channel 7 team was infectious and made my work easy. The lyrics are a blend of this enthusiasm I experienced with the team, the work they do and the commitment they showcased. I wish Channel 7 the very best in their endeavors." added Vishal Dadlani, Co- Composer & Singer for the anthem.
About Channel 7
Channel 7 is the Hindi news channel of the TV 18 Network. The channel includes original content that is designed to appeal to its viewers. Channel 7 focuses on building a channel that reflects the moment and engages with viewers over important issues of the day. Hard news is the core offering to keep alive the sharpness of News. Channel 7 promises to deliver Khabar Har Keemat Par!
