MUMBAI: British broadcaster Channel 4 has extended its partnership with reality show Big Brother for another three years, to continue till 2010.

The re-commissioning of the Endemol produced show will also include the spinoff programming Celebrity Big Brother, Big Brother/Little Brother and Big Brother/Big Mouth.

After tasting success in the global market, Endemol brought the format to Indian shores earlier this year, in the form of Bigg Boss on Sony Entertainment Television.