Television

Budget 2014 is an opportunity for M&E to grow: Sudhanshu Vats

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2014/07/02/MrSudhanshu.jpg?itok=H9RWbruj

The new government’s overall inclination towards development brings with it great optimism about the new Budget (2014) for me – not just as the head of an organisation but also as a representative of the Media and Entertainment industry. In fact, the Media & Entertainment industry experienced a whiff of fresh air with the new I&B Minister’s thoughts at the recent CII CEO roundtable. Eminent colleagues from across the industry raised key issues, which Shri Javadekar patiently heard and responded to – a sign of the new government’s strong preference for accountability and focus on governance.

The industry is poised for exponential growth during the term of this new government – almost doubling every year. It has the potential to provide almost six million direct jobs and also add to the economy as an aid to tourism.

After the extensive discussions and dialogue with colleagues and members of this bustling industry, I’ve penned some suggestions that can fuel the industry to reach never-before levels of growth.

Accountability

Accountability is the one thing that lacks processes in the Media & Entertainment space. A single-window clearance mechanism for permissions, especially for films and events, will motivate the industry to concentrate more on revenue streams rather than go around in circles. The wish list would remain only partially addressed without queries and licenses becoming more time-bound.

And while we expect an evolution in policies, keeping them clear and consistent with foresight at the back of the mind constantly, future action can be planned at the organisational level with greater certainty and generate opportunities for employment in large numbers, thus contributing significantly to the economy.

Pragmatic Policies

The media and entertainment industry is currently valued at USD 20 plus billion with significant growth potential. We’re poised to catapult to the next level with a few pragmatic policy reforms. Additionally, the M&E industry has the capacity to generate almost six million jobs directly and also further boost sectors like tourism.

More Spending Power

Rationalising Income Tax slabs is a key step towards taking the burden off the consumer’s shoulders. He will have more money to spend on his favourite means of recreation – entertainment.

Tax Abatement

And while we are on the topic of the Media & Entertainment industry and its role in the economy, one of the biggest losses I believe that it incurs is almost the one-third of revenue that it gives away in taxes and multiple licence fees over and above recurring commissions. These need to be re-evaluated and rationalised. In anticipation of GST implementation, entertainment and service taxes can be lowered to a more reasonable level.

Considering the premise of development that the new government has adopted, we expect a growth oriented budget, laying down a clear and consistent long-term roadmap. These steps that I have attempted to chalk out, will only allow the entire industry to collectively entertain India even more, even better!

(These are purely personal views of CII National Committee on Media & Entertainment chairman & Viacom18 Media group CEO Sudhanshu Vats and indiantelevision.com does not subscribe to these views.)

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/07/vijendra.jpg?itok=DmNM7prF
Star Sports continues to make cricket bigger; India-NZ ODI series highest rated bilateral ODI series in three yrs

MUMBAI: Star Sports builds cricket further and strengthens its popularity at a pan-India level making the India-NZ ODI series as the highest rated bilateral ODI series in the last three years.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/07/STAR-PLUS-800x800.jpg?itok=4RCO6PQf
Star Plus gears up for 'Dil Hai Hindustani' launch in January

MUMBAI: After launching P.O.W, Star Plus is geared up to launch its yet another grand singing reality show "Dil Hai Hindustani." Though the channel has not officially announced the launch date, but the show is slated to go on air by January 2017, and will be replacing Masterchef India at 8pm time...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/06/steve1.jpg?itok=Z86RBizl
MN+ celebrates Steven Soderbergh this month!

MUMBAI: 'Director's Cut', the flagship property of MN+, is preparing to treat its viewers with an exhilarating line-up of gold class Hollywood movies by the Oscar Award winning director 'Steven Soderbergh'. The ongoing property will air some of the finest works of Steven from 10 December, 2016,...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/06/Dance%20Singapore%20Dance_0.jpg?itok=m5uCpty4
Sheriden, Sufri emerge winners of Dance Singapore contest

MUMBAI: The second season of Dance Singapore Dance on Zee TV APAC comes to an end with a spectacular grand finale. Sheriden Newman, 29, danced her way to victory after emerging as thewinner of Season 2. Sheriden, 29, a dance graduate from Queensland University of Technology outperformed over 200...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/06/Discovery-800x800.jpg?itok=zedEwSn7
Discovery's 'Jawai: India's Leopard Hills' wins at Asian Television Academy

MUMBAI: Discovery India’s production Jawai: India’s Leopard Hills has won the Best Natural History / Wildlife Programme at the prestigious Asian Television Academy Awards 2016, held in Singapore. Produced by Robin Roy Films, Jawai: India’s Leopard Hills combines state-of-the-art technology and...

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/06/NaomiCampbell-800x800.jpg?itok=R2oPtlGa
Fox Life brings supermodel Naomi Campbell in 'The Face' series

MUMBAI: Fox Life is all set to become the latest destination for high fashion as it launches a thrilling reality TV series The Face. The show is filled with passion and race to win which has never been seen with this intense and real before. The series began on 5 December and airs every Monday and...

Television TV Channels Specialised and Niche
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/06/Niharika_0.jpg?itok=aaA4Ozxj
Star Suvarna to air new show ‘Niharika’ from 12 Dec

MUMBAI: Star Suvarna is all set to air its new show Niharika. A new concept which is not just a “Atte-Sose” (Kannada) or a kitchen drama. Starting from 12 December, the show will be aired at 8pm time slot.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/06/Pankaj-Raghav.jpg?itok=m17NTSIr
Cracking Chrome DM-Da Vinci code as legalities take over

MUMBAI:  When business partners --- erstwhile or otherwise--- part ways acrimoniously, dirty linen gets washed in public. Almost a year after parting ways, Da Vinci Learning (DVL) TV channel, through its Indian JV partner Quintillion Media Pvt. Ltd, has served a breach of contract notice to...

Television TV Channels Kids
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/06/Jungle-Book-800x800.jpg?itok=XwXvbkYw
Govt defends UA certificate to 'Jungle Book' (3D)

NEW DELHI: Even as it is still studying the recommendations of the Shyam Benegal Committee on film certification, the Government has justified the U/A certification to the English film “Jungle Book” (3D).

Television TV Channels Kids

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories