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‘Bigg Boss 9’ preens on Twitter with 80K conversations

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MUMBAI: As Colors’ most anticipated reality show Bigg Boss season 9 launched on 11 October, Bigg Boss and Salman Khan fans used Twitter as a medium to express and add on to the excitement across the country. Twitter proved to be the largest platform for virtual couch to watch Bigg Boss season 9.

The mood on the social networking site was in sync with the show’s entertainment quotient, with conversations around #BB9 hashtag reaching more than 80,000 tweets on the day of the premiere episode.

Twitter conversation went up by 104 per cent this year as compare to compare to last year’s premiere episode day, positioning Bigg Boss season 9 as one of the biggest TV moments of the year on Twitter.

Fans used Twitter to talk about all the revelations that was stored in hours before the launch episode went on air at 9 pm on Colors.

As the contestant announcements rolled in, users tweeted their opinions on various things from the possible love triangles that might form on the show, to the theme of #DoubleTrouble twist as well as about Khan’s antics.

Salman Khan’s Tweet announcing the launch of Season 9 was one of the most shared #BB9 Tweets last night viewed over 250,000 times on Twitter:

At the start of the episode, the actor walked the contestants through the new #DoubleTrouble twist, where contestants would be entering the house in pairs:

Bigg Boss’s official Twitter account (@BiggBoss) became the go-to destination for fans to get real-time updates on the premiere episode as the account live-tweeted throughout the 2.5 hour duration of the episode. Minutes before entering the Bigg Boss House, the contestants too opted for Twitter Mirror to dole out exclusive autographed photos of themselves for their fans.

The content published by @BiggBoss ranged from exclusive photos of the new, neon-coloured Bigg Boss House to performance pictures, selfies. Contestant accounts were also up fronted for fans to follow throughout the season. The fans were delighted with the twist and turns that the first episode provided.

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