Television

A tale of intense action and selfless love on Life OK?s Nadaan Parinde

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2014/04/03/Show%20Logo.jpg?itok=aoP8jtVi

MUMBAI: It?s a bright sunny day and Sameer as usual is up to some trick or pulling a prank on someone. It seems like a regular day for him and his family that lives at the border but that is far from the truth. He is unaware that he is being watched. Every movement, every step that he takes is being monitored. Someone is keeping a close watch on him. And then, there?s a transformation, something changes. The happy go lucky and the aimless Sameer?s life has turned 360 degree on the axis. Why has Sameer changed? It?s a world of illusion at the border?Life OK, India?s fastest growing General Entertainment Channel launches a first of its kind drama thriller series, Nadaan Parinde that will have viewers on the edge.

Naadan Parinde explores the thrilling and captivating journey of an Indian family living at the border. The story brings alive the reality that nothing is what it seems at the border and for the people living there it is a life full of surprises and challenges. To capture the drama and the essence of the storyline effectively and extensively, Life OK moved its entire show production including the crew and artistes right in the heart of a real village in Punjab. The channel set up an entire new ecosystem in the village across multiple locations for its narrative giving the viewers a chance to enjoy the real mustard fields of Punjab, the dhaabas and the spirit of the people of the village who also lend their support to Life OK to make Nadaan Parinde a reality.

The show will also open up a new slot at 6.30 pm for the channel, thereby extending Life OK?s prime time programming from 6.30pm to 11 pm. With this show the channel is also targeting the prime time slot of 9pm, giving its viewers a double treat.

Sharing his thoughts on the show, Ajit Thakur, General Manager of Life OK says,? Life OK has always been conscious of creating content that breaks the clutter and gives viewers a chance to experience different stories. With Nadaan Parinde we have gone a step ahead in our endeavour by creating an entirely new ecosystem for the show in a small village of Kharar near Punjab,  far away from the comfort and convenience of Mumbai studios. It is a conscious decision that we have taken to give the viewers the feel and look of a real village that is set near the border. With this we are also challenging ourselves as we open up the series with dual timings; a new slot at 6.30 pm and the existing 9:00 pm space.?



With a gripping narrative, we will surprise the audiences with never seen before thrilling elements and moments. With this we are also challenging ourselves as we open up the series with dual timings; a new slot at 6.30 pm and the existing 9:00 pm space.?

Nadaan Parinde is produced by Imtiaz Punjabi and his company Scaling Heights. A story that will inspire and hold the viewers? attention with its lead characters; Sameer played by Karan Rajpal as a happy go lucky and affable boy who lives life to the fullest, Meher portrayed by Gulki Joshi who is Sameer?s childhood friend, is progressive in thoughts and wants Sameer to make a mark for himself and Bebe played by Tanushree Kaushal who embodies the love of a mother who is not only protective but also stands by her child even amidst many a dark secrets.

Starting 7th April, Nadaan Parinde will premiere on Life OK every Monday to Friday at 6:30pm and 9:00pm

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/kanada.jpg?itok=n7Tw9omO
Zee Kannada to launch a first-of-its-kind horror thriller fiction show – Aatmabandhana

Zee Kannada, every Kannadiga household’s hub of entertainment, further strengthens its fiction band with innovative content post the successful launch of Paaru.

Television TV Channels Regional
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/gana.jpg?itok=veFowdxg
Diljit Dosanjh’s ‘Pagal’ & ‘Putt Jatt Da’ rakes in over Five Million Hits on Gaana each

Punjabi sensation Diljit Dosanjh’s newly released tracks ‘Pagal’ & ‘Putt Jatt Da’ have smashed charts on India’s largest music streaming app – GAANA with over five million hits within less than a month.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/aaj-t.jpg?itok=9a_rPb1K
How Hindi news channels perform on counting day

News viewership is event-driven – either scheduled or unscheduled. Elections are certainly the most important of all special or scheduled events.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/khelo-india_0.jpg?itok=AcpU6Vh1
Khelo India Youth Games, Maharashtra 2019 is Bigger and Better!

Building on the roaring success of the inaugural edition of the Khelo India School Games, Ministry of Youth Affairs and Sports along with Star Sports kick started the countdown to Khelo India Youth Games, Maharashtra 2019 with an appeal to encourage India to play more- with the evocative ‘#...

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/tata.jpg?itok=qExrssTe
IndianOil to fuel Tata Open Maharashtra

Organisers of Tata Open Maharashtra today announced Indian Oil Corporation Ltd. coming on board as a valued partner for the 2nd edition of Tata Open Maharashtra to be played at the Mhalunge Balewadi Stadium, Pune.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/times.jpg?itok=axdb0S-X
Times Internet announces elevation of Puneet Gupt as its COO

India’s leading digital products company, Times Internet announced the elevation of Puneet Gupt as the COO of Times Internet,with immediate effect.

Television TV Channels People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/barc.jpg?itok=KJ80SgOl
BARC INDIA AWARDED MOST INNOVATIVE COMPANY 2018

BARC India bagged the “Most Innovative Company in Service – Medium Enterprise Category” at the CII Industrial Innovations 2018 awards.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/zee.jpg?itok=6Y3p9bLV
Zee Kannada to have exclusive content for HD channel

If there’s any broadcaster known to be a pioneer it’s the Zee Network. With a wide reach in the regional part of India, Zee already has leadership positions in Bangla, Marathi and Bhojpuri markets as per BARC data week 48. Now it wants to buck up in the Kannada market with the newly launched HD...

Television TV Channels Regional
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/baiko.jpg?itok=1GgscRuj
Sony Marathi new player in BARC data week 48

BARC data for week 48 shows that in the Bengali space, Zee Bangla and Star Jalsha continued to be in the first and second positions. No changes were observed in Bhojpuri, Kannada, Malayalam and Tamil segment. In the Telugu space, Star Maa retained its first position. Sony Marathi emerged as the new...

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories