MUMBAI: Big Magic, the flagship GEC from Reliance Broadcast Network is taking newer approach to stay connected to their audience. On 27 October, get set for a laughter indulgence the channel is all geared up to showcase, The Nadaniyaan Laughaton,a special treat for fans of the popular situational comedy show - Nadaniyaan. It will be a 12-hour non-stop entertainment (8:00 am – 8:00 pm).

Talking about the initiative, the channel’s business head Sunil Kumaran says, “Sundays are days when television viewers seek complete light family entertainment. To appeal the entire family, we conceptualised this special Sunday content.”

The programming has been designed to increase reach and sampling, says Sunil Kumaran

Anchored by none other than popular actor-comedian Krushna Abhishek, this special marathon will air the best Nadaniyaan episodes. Says Krushna, “I am very excited to be anchoring a laughathon on Big Magic. Nadaniyaan is a hilarious sitcom and I personally enjoy watching the show. This is the first time I am doing something like this and it has been a wonderful experience. I am certain that this Sunday is going to be a fun-filled one.”

Nadaniyaan... Teen Nadaano Ki Kahaniyaan is a dialogue-based situational comedy that revolves around the lives of the Verma family featuring Naman Verma aka Nandu, his wife Chandini and his brother Pushkar Verma aka Pappu. A self-proclaimed writer, a push-over wife and a clumsy younger brother; this nadaan family constantly lands each other in amusing situations with plenty of misunderstandings, crazy pranks and comic characters.

Kumaran adds, “Nadaniyaan has the right mix of comedy and makes for perfect Sunday television entertainment. Krishna’s was a perfect fit for the show given his experience in the comedy genre. The programming has been designed to increase reach and sampling. Additionally, we will have Krishna’s fans who will further augment viewership.”

In the past, many GECs have tried this stint but haven’t been able to click with the audience well.