'Fear Factor' delivers well for Sony

'Fear Factor' delivers well for Sony

Mumbai: Fear Factor India has delivered well for Sony Entertainment Television's (SET) India. The reality show, which was being produced by Endemol, managed to reach out to 26 million viewers across India.

It also provided close to 100 per cent leap in Sony slot performance. Fear Factor touched a peak of 5.3 TVR in the Hindi speaking market (HSM) strata as well as delivered strong performance in all key rating markets, according to a official communiqué from the channel.

Fear Factor also attracted significant ratings among the kids and youth and garnered above 5+ TVRs in this TG. What's more, the show also managed to cut across a large socio economic spectrum with universal appeal to SEC ABC base.

It garnered strong TVRs in key markets with 4.6 TVR in Delhi, 3.8 in Mumbai and 3.7 in Gujarat.