Television

Discovery Communications invests in VS Media Group

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/08/02/Untitled-1_40.jpg?itok=aKiWvi7-

MUMBAI: Discovery Communications has bought a minority stake in VS Media Group. The media company will tap into content from Discovery Digital Networks (DDN), which produces and distributes digital-native programming appealing to millennial audiences across platforms globally. The DDN content will be locally branded, customised and curated for VS ME.

Further boosting engagement with the global Chinese-speaking communities, Discovery will lend its expertise in developing strong IPs and content.

Commenting on the investment Discovery Networks Asia-Pacific president and managing director Arthur Bastings said, “I admire the strong community spirit Ivy has fostered with local creators and their followers. As Discovery looks to build deeper traction in the Chinese-speaking markets, VS Media’s robust following is incredibly valuable to us. Through their advanced analytics, we can get fully plugged in to the Chinese millennial zeitgeist.”

“This group of digital natives is the most mobile-connected generation in history with a huge thirst for online content. Discovery’s great track record in innovative and immersive storytelling, coupled with VS Media’s cutting-edge community, presents a creative and unique content ecosystem to meet this ever-growing demand,” Bastings added

Through recent investments, VS Media is setting up a $ 4mn content development fund which will be used to collaborate with creators to produce local formats. The fund allows creators to pitch original content ideas with potential for multi- franchises. This will be produced for its consumer brand, VS ME, which embodies the maverick spirit and tenacity of its creators and followers.

The venture claims to have more than 55 mn subscribers and 320 mn video views a month focussing on Chinese content creators.

VS Media founder Ivy Wong said, “This partnership is a significant milestone in our company’s evolution. We believe that everyone can be an influencer as well as a digital entrepreneur. We continue to uncover, nurture and present the next generation of talent, raising the bar and setting industry best practices. Our creators are instilled with a deep sense of professionalism and we help fulfil their dreams by maximising opportunities in and outside of China. VS MEDIA is fortunate to have investors who support our mission. Last month, we received the backing of CMC Holdings and today, Discovery Communications. Leveraging on Discovery’s expertise, we are driven, more than ever, to propel our growth by empowering creators to come up with more high quality and addictive content.”

To kick off the initiative, the media venture has identified five strong concepts from its creators: an eSports docudrama which will feature Jay Chou, Derek Chung, Forrest Li, MiSTakE and Toyz – movers and shakers of the industry, a VR series with an iconic Chinese fashion figure, to uncover local designers in China, a rockumentary on up-and-coming musician Tien, who will be performing for the President of Cuba, a travelogue shot in VR featuring three prominent viral stars from Taiwan, Hong Kong and China, a dramedy by one of VS MEDIA’s most influential creators, Jin Da Wei, who presents a humorous take on the industry, the misconceptions and the journey to online fame.

Founded in 2013, VS Media is devoted to young Chinese leading mobile-enabled and socially-driven lives. In just three years, the next generation media company has recruited and mentored a multi-talented cohort of more than 500 creators. It empowers creators by providing production facilities and funding, offering direction and support for cross-marketing, social media and search optimisation to enable monetisation opportunities.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/Sun%20TV%20%281%29.jpg?itok=PP6ytKhV
Sun TV to air Nandini on four GEC channels

Sun TV Network is set to launch its magnum opus fiction Nandini on all its four south Indian GEC channels, namely -- Sun TV, Gemini TV, Udaya TV and Surya TV from 23 January.

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/vikas-khanchnadani%20%281%29.jpg?itok=x-8QnjSF
RBNL ex-CBO Khanchandani joins Arnab's Republic

Vikas Khanchandani former RBNL chief business officer has joined Republic as the chief executive officer. With over two decades of working across ad sales, digital, television and media technology, Khanchandani will play an integral role to grow Republic as an independent media tech company.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/zeel%20%281%29.jpg?itok=cqlzQ-tv
Broadcasters bat for parity with print medium under GST

The Indian Broadcasting Foundation (IBF) today urged the government to level the playing field under the proposed GST regime for “all mediums”, including electronic, radio and print, as businesses across sectors had taken a hit due to demonetisation of high value currency notes November last.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/alibaba.jpg?itok=l-4J-9ON
Alibaba starts Olympic run with a multi-billion $ sponsorship deal

Chinese e-commerce giant Alibaba Group yesterday started its Olympic run by signing a multi-billion dollar multi-year deal with the International Olympic Committee (IOC) to become the official `Cloud Services’ and `E-commerce Platform Services’ partner, as well as a Founding Partner of the Olympic...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/pesha-bajrao.jpg?itok=ciXGnCnZ
Sony Entertainment launches historical series 'Peshwa Bajirao'

MUMBAI: Sony Entertainment Television is bringing to television viewers the glorious life of India’s only undefeated warrior/commander -- Peshwa Bajirao, his unconventional ways, his principles in life, his passion and his ideologies.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/NP-SINGH-DANISH-KHAN-800x800.jpg?itok=X4ORURUi
Sony Entertainment TV plans to expand its early prime time to 6pm

MUMBAI: With the launch of its new offering Peshwa Bajirao, Sony Entertainment Television has entered the 7.30 pm time slot. The channel has expanded its prime time to 7.30pm, and plans to expand it further to 6pm time band in coming 12-18 months. Speaking to Indiantelevision.com, Sony Pictures...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/19/miss%20%281%29_1.jpg?itok=x_7NkjRo
Miss Universe 2016 to air on Zee Café live from Philippines

After the success of stunning events such as Miss World 2016 Live and Victoria’s Secret Fashion Show, Zee Café, the ultimate English GEC brings to its viewers yet another -global event, Miss Universe Live this January, 2017.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/19/naagin%20%281%29.jpg?itok=dmJsHL_0
Colors leads BARC week 2 Hindi GEC (U+R) market

Naagin’s magic continued to make Colors the number one channel in Hindi GEC (U+R) even as Star Plus led the genre in the Urban Hindi GEC market. In Rural Hindi GEC market, Rishtey topped the chart again this week, according to the Broadcast Audience Research Council (BARC) all India data of week 2...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/19/NP%20Singh.jpg?itok=n3sTgiT5
Sony Pictures-Ten Sports deal cleared by CCI

MUMBAI: The Competition Commission of India (CCI) yesterday tweeted its approval to the proposed acquisition of the sports broadcasting business of Ten Sports by Sony Pictures Networks India. Acquisitions beyond a threshold need approval from CCI, which keeps a check on business practices across...

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories