Television

Discovery Asia partners VS Media & Tabilabo

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public?itok=O0F3fnj4

MUMBAI: Discovery Networks Asia Pacific has announced two new partnerships across Asia, with VS Media ? a top MultiChannel Network (MCN) that super-serves digital natives in Greater China with more than 120 million subscribers and 320 million video views a month, and Tabilabo ? one of the leading and rapidly growing digital media businesses in Japan.

These initiatives are in keeping with Discovery?s ambitions to transform and accelerate its big growth across Asia Pacific, by providing access to amazing content that is being truly customised for ?mobile-first? millennial audiences.

Last August, Discovery took a minority investment in VS Media. Together, they are now launching TAN BA, a unique digital brand solution specifically targeting millennials, that make up over a quarter of the Chinese population. TAN BA aims to deliver smart entertainment through highly customised short-form video content that stimulates curiosity and new learning every day.

Content is sourced exclusively from Discovery?s extensive global catalogue and localised by VS Media to deliver an unrivalled short-form, digital-video solution with a multi-genre focus including Health & Wellness, Science & Technology, Travel & Lifestyle, Art & Fashion, History, and Nature. These specially crafted videos will be distributed across the most popular online / social platforms in China including Bilibili, Eyepitizer, Meipai, Miaopao, Pear Video, Penguin, QQ, Toutiao, WeChat, Weibo, and Youku as well as Facebook and YouTube across other markets in Asia.

Established in 2014, Tabilabo is a rapidly expanding digital media business, which has over nine million monthly active users and delivers high quality lifestyle-centric content. Tabilabo's proven expertise in creating content that engages audiences across social and mobile platforms. The partnership between Discovery and Tabilabo includes a commercial agreement that will enable collaboration to bring solutions to advertisers to reach their desired audience via true 360 opportunities across linear, digital, and on social platforms leveraging Tabilabo's innovative advertising technology and formats, and Discovery?s world-class stable of advertisers.

?I am thrilled to officially launch the first of many exciting initiatives with Discovery. Tan Ba delivers unique, highly engaging and truly compelling content in a breakthrough format ? that has been developed with our local creators and designed specifically for digital savvy, millennial audiences,? said VS Media founder & CEO Ivy Wong.

?During beta testing, Tanba generated over 120 million unique views in less than a month with no marketing at all. The average views per video exceeded 2 million. This is exciting, especially as we look to create new engagement opportunities for audiences and our valued sponsor communities.?

Tabilabo CEO Shotaro Kushi said, ?We are thrilled to partner with Discovery Networks to launch the industry?s first premium video advertising solution across both digital and linear platforms. Through this endeavor, we will be able to drive higher engagement amongst Japanese audiences by focusing on media brands and world-class content quality that cannot be realized only with digital?targeted marketing alone.?

?These exciting digital-first initiatives are the first steps in Discovery?s long-term strategy to accelerate our growth in Asia with digital at the core,? said Discovery Asia president & MD Arthur Bastings.

?We are deeply committed to engaging more viewers across more screens than ever before, building our presence on new platforms and attracting young passionate communities that advertisers want to reach with unique branded content opportunities through VS Media and Tabilabo's extensive networks and strong base of millennial audiences.?

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/14/fernandes.jpg?itok=ZWXeOW8Z
Changes in Senior Management & Board of Directors of lnduslnd Media & Communications limited, a subsidiary of the Company

The Board of Directors of HVL on August 13, 2018 have noted  that  Board of Directors of lnduslnd Media & Communications Limited ("IMCL"), a subsidiary of HVL has:

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/14/neeraj.jpg?itok=ZvLk4ckd
Sab's Aladdin to be relevant to the new generation

Sony Sab is all set to transport viewers to an age-old story with a modern twist. After giving three new launches this month, it is close to launching the fourth one Aladdin: Naam Toh Suna Hoga, produced by Peninsula Pictures, which will be aired on 21 August, Monday to Friday at 9 pm. Its recent...

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/14/asia-cup.jpg?itok=L-YXgemt
Star Sports to telecast Asia Cup in Hindi, English, Tamil

The Unimoni Asia Cup 2018 is alls et to commence from 15 September and will see Asian neighbours – India, Pakistan, Bangladesh, Sri Lanka and Afghanistan - fight for the trophy. Star Sports, the official broadcaster, has released its first film for the tournament which speaks of the unique aspect...

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/13/zoom.jpg?itok=KkVHZdxQ
Zoom Studios launches its second series, ‘Ready 2 Mingle’

After the resounding success of The Reunion, The Zoom Studios, the original content arm of zoOm styled by Myntra is back with its second series- Ready 2 Mingle.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/13/pl.jpg?itok=XC7xv3jD
CPL 2018 becomes first T20 league to stream live on Twitter

The Hero Caribbean Premier League has recently announced its collaboration with Twitter to live stream all matches of the 2018 season in 54 countries.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/13/eros.jpg?itok=PQuy7nRP
Eros International profits up in first quarter

The Sunil Lulla-led Indian film and media company Eros International Media Limited (Eros) reported 25.3 per cent year on year (y-o-y) jump in profit after tax (PAT) for the quarter ended 30 June 2018 (Q1 2018

Television Production House Film Production
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/13/adwidth.jpg?itok=sBUNT3kJ
Adworth Media Recognized for Excellence in 360 Degree Media Advertising Solutionsat Radio City Icon Awards 2018

The Delhi City Icon Awards, presented by Radio City 91.1 FM, was held on August 3rd, 2018

Television TV Shows Awards
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/13/travel.jpg?itok=6rUtBfWs
Travelxp announces five-part series '10 Days Cyprus'

Travelxp, the world’s leading travel channel reaching more than 91 million homes globally and renowned for mainstream travel shows filmed on the latest 4K technology, has launched a new show, “10 Days Cyprus”, encompassing stunning beaches and uncovering beautiful nature trails. 

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/13/epic.jpg?itok=kdeC5APR
EPIC Channel Brings to TV - Real Heroes and Inside Stories of India's Valiant Army Regiments in a series titled

EPIC Channel's upcoming original series will take you behind the heavily guarded gates of army regimental centres.

Television TV Channels Factual & Documentary

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories