Television

Travelxp HD heads east with Bengali audio feed

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MUMBAI: You have got to hand it to Prashant Chothani. The entrepreneur who runs the Rs 60-odd crore travelXp media group is all set to launch India’s flagship HD travel channel in Bengali come Poila Boisakh on 14 April. This is in addition to the English and Hindi feed that the channel already has.

The move to introduce the channel in Bengali comes with the aim to connect with regional audiences and broaden the audiences base that travelxp already enjoys. Viewers will now be able to experience the unique, exclusive and premium programming content of travelxp in Bengali including shows like - Bliss, World Spa, Backpack, Great World Hotels, Strictly Street, xp guide, Food Fact Fun, etc.

Bengalis are among the Top three traveler communities in India. Education, travel, food and culture are given high importance in Bengali society. With travelxp's Bengali feed, they will now be in a position to explore and travel to new places, finding new cultures and destinations, knowing about different food tastes with their families in their own drawing room.

”Bengalis love to travel. It’s there in their genes and they enjoy the experience every bit of it,” says travelxp CEO Prashant Chothani. “We are extremely excited to launch Bengali feed for travelxp HD. Our association and connect with the Bengali viewers is a long one. Sangeet Bangla, our sister channel has been winning the hearts for over a decade now and we are extremely excited to position ourselves in the Top two needs of Bengalis - Entertainment & Travel.”

Travelxp's Bengali feed launch, this Poila Boisakh will give Bengalis not only the opportunity to discuss and debate about their upcoming holiday plans this summer but also refresh their memories of favourite holidays through the stunning visuals on travelxp. As a valuable addition to travelxp, it will reinforce our commitment to offer our viewers to see more, explore more, know more - inviting them to experience vivid destinations, cultures and cuisine.”

Travelxp is available on DTH platforms Tata Sky, Dish TV, Videocon D2h & Airtel and leading Cable networks like Hathway, In Cable, Siti Cable, GTPL, UCN, and others.

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