Television

History TV18 to unleash revamped look

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/03/07/Untitled-1_36.jpg?itok=OLsIIk2Z

MUMBAI: Soon to turn five in India, History TV18 is all set to make better inroads into the factual entertainment genre after two years of silence with a fresh change in its programming content and a revamped digital presence, This includes its app and website. The channel will take a big step of 'going local' with a fresh set of 'Indianised' programming content.

History TV18 plans lay more stress on the rural audiences and believes that Hindi as a language does well for it. With a new mission of not entertaining mindlessly, the channel is focused on voicing itself in its genre. The 'go local' bandwagon will premiere with a new show OMG! Yeh Mera India. OMG! will launch on 10 March 2016 at the super prime time slot of 8 pm.  The new show has been strategically allotted three slots in the channel’s time band with a repeat at 8.30 PM and 10.30 PM

A+E Networks | TV18 vice president and head marketing Sangeetha Iyer says, "Our repeats are very high in the genre and I believe that is the way it should be. We have a snacking audience which we need to hold. I think our sponsors will also get enough exposure through this strategy"

The channel already has an app to complement its TV offering, and now with an idea to make the entire brand's look, feel and engagement constant irrespective of the country the network will also revamp its application.

Iyer adds, "Our application is doing okay. It needs a revamp. We are looking at it in a big way. There is scope for a lot of things which can be done on our application. We will be expanding it from scratch and are working closely with our History global partners in the US. In the next three to four months we should have a definitive approach on the application".

With a strategy of not mirroring TV, the new app will focus on having more conversations under the umbrella of History TV18. Aiming to populate the application and its website beyond TV, the channel's new 'changing avatar' also includes a fresh packaging which will be seen in couple of months’ time. Since History TV18 aim’s to have 100 hours of local production, the new packaging will be in line with its global strategy of being simple, going local and more straight forward. 

Speaking about the change in its logo Iyer asserts, "There is no drastic change as of yet. The logo will get a little bolder and more in-line with the slightly younger audience. This will be driven by our global partners. We will just adapt the changes keeping the local audience in mind."

With every major channel foraging the HD way, History TV18 is also in talks about developing a separate strategy for its HD feed. "As HD caters to a different set of audience and is a completely different viewing experience, we are in talks about developing HD feed for our premium viewers in some time" Iyer adds.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/19/pepsi-ipl%20%281%29.jpg?itok=xgcsPsUr
IPL: BCCI interim admin issues directions on player auction

BCCI's Committee of Administrators (CoA) on Sunday issued the following directions in respect of the upcoming IPL Player Auctions to be held in Bengaluru on 20th February 2017:

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/19/raj-nayak.jpg?itok=D-QNNKzN
BT Media distributing Colors HD to Sky UK subs

BT Media & Broadcast, the global media services business of BT last Friday evening announced its association with Viacom18, one of India’s fastest growing entertainment network, to bring its flagship Hindi general entertainment channel, Colors, to Sky TV subscribers in the UK in High...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/17/india-tv%20%281%29.jpg?itok=HWCANXFr
India TV rules Hindi News, ABP dominates Hindi Rural

India TV toppled Aaj Tak in the Hindi News genre taking the number one position. In this week’s data, India News gave way to News18 to feature in the top five channels list.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/17/vivo%20%281%29.jpg?itok=-DHigbci
Sony Six to telecast IPL player auction live

The sports cluster of Sony Pictures Networks India (SPN) is all geared up to broadcast the Vivo IPL 2017 player auction live and exclusive. The auction will be aired from Bangalore on 20 February 9 am onwards on Sony Six SD and Sony Six HD channels.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/17/IPL%20%281%29.jpg?itok=Fq9zVbYr
BCCI releases RFP for service related to VIVO IPL 2017

The Board of Control for Cricket in India (BCCI) has released the Request for Proposal (RFP) for Indian Premier League for the right to be appointed as a media agency in relation to the IPL.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/17/David-Zaslav%20%281%29.jpg?itok=_o81HwaJ
Discovery to launch second FTA channel in UK, adds two programmes on Amazon Prime

Discovery is planning to launch its second free-to-air TV channel,Quest Red, in the UK on 15 March with new real-life entertainment. The channel follows the launch of Quest, the company’s first FTA offering in the territory, which launched in 2009.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/17/kaul%20%281%29.jpg?itok=qVlZHfIj
Hinduja Group's Ashish Kaul joins Prakash Jha Productions as CEO

Prakash Jha Productions has appointed the media and entertainment vet Ashish Kaul as the CEO for its television and digital business.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/17/TV-SERIAL.jpg?itok=SsFT6wHd
Viacom's Colors & Rishtey lead the charts in BARC week 6

MUMBAI: Colors continued to be the leader this week of both Hindi GEC and Hindi GEC Urban market whereas Rishtey emerged as the number one channel in week 6 of Broadcast Audience Research Council (BARC) India data.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/17/Rural-India-Story%20%281%29.jpg?itok=Z8BO0KRX
Total TV universe up to 183 mn, rate of rural growth higher than urban: BARC survey

NEW DELHI: Okay it’s out and the data does reflect that television is thriving in India and growing. According to the latest BARC India figures, the all-India TV universe has increased to 183 million from the earlier collated figure of 154 million with the growth in rural audience showing a...

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories