Television

Zee Studio premiere of Indiana Jones franchise on 23 July

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MUMBAI: It’s time to trigger your adventure appetite as your favourite channel Zee Studio presents the Most Iconic Adventure franchise of all time ‘Indiana Jones’. Featuring the legendary triumvirate of Steven Spielberg, Harrison Ford and George Lucas, Zee Studio will present ‘Indy Trails’ showcasing three movies,’ Raiders of the Lost Ark’, ‘Indiana Jones and the Last Crusade,’ Kingdom of the crystal skull’ back to back on 23rd July, 6:30 PM onwards.

In the South American wilds, Indiana Jones begins his search for the Golden Statue. It leads him to a sacred artifact called The Ark of the Covenant, which holds the key to humanly existence. But before he could start, Indiana is caught in a deadly trap. Watch ‘Raiders of the lost Ark’ at 6:30 PM to know about his intriguing escapade.

Next comes ‘Indiana Jones and Last Crusader’ at 9 PM. Upon the sudden disappearance of Dr. Henry Jones, young Indiana takes on his father’s unfinished task. With a diary of clues and a nameless map, he begins his hunt for the Holy Grail against the might of the Nazis.

Finally follows the last installment at 11:40 PM– ‘Indiana Jones and The Kingdom of The Crystal Skull’. Here Indy comes back to reveal the secrets of the mysterious Crystall Skull. If he delivers the skull to its rightful place, all will be well but on his way Indiana has to fight Irina Spalko, the leader of the Soviets.

To connect to the younger audience, Zee Studio undertook an innovative promotional strategy and composed a rap song for the premiere. Laden with peppy lyrics and catchy tunes, the song aptly fits in the theme of Indiana Jones and is a perfect ode to the iconic on-screen character - https://www.youtube.com/watch?v=l_h7ckMOfVI.

The channel also initiated an intensive digital campaign across mediums to grab eyeballs. Indiana Jones fans are in for a treat as Zee Studio has created an Indiana Jones game on Facebook along with special filters that lets you customize your pictures. That’s not all, they have developed an interesting treasure hunt on Instagram and cryptic clue based games on Twitter. In their effort to garner more viewership from the Southern markets, the channel also created anIndiana Jones POV video in collaboration with The Rascalas, a popular digital influencers’ group.

If action complements your life, if grit drives your passion and if adventure makes you go crazy, Zee Studio is the place to be this July. Indulge in the most thrilling binge of the month and revive the best moments from the renowned franchise with “Indy trails” on 23rd July, 6:30 PM onwards.

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