Zee Cafe and Zee Cafe HD to premiere season 4 of House Of Cards

MUMBAI: Zee Cafe is all geared up to premiere the new season of House Of Cards on 12 and 13 March 2016. The show will air 5 pm onward. The increasing interest around the show prompted the channel to introduce marathon viewing of its third season which went onto become a trend in the English entertainment space. Keeping in with the success, the fourth installment will also have a marathon start to end run over this weekend to keep the viewers glued to their small screens. 

The channel promoted the show?s latest season through innovative campaigns and social media strategies. An all-round 360 degree campaign was initiated spanning across mediums like print, TV, radio, outdoor and airport branding to garner maximum outreach. The channel introduced series of contests and activities on its social media platforms one month prior to the premiere to create the recall value. 

A Watch & Win contest sponsored by New Renault Duster will also be launched by the channel. The viewers can answer questions asked during the episodes and tweet them to @ZeeCafe with #HOConZCafe. With one laptop and 4 smartphones up for grabs, House of Cards S4 would surely make for an epic premiere.

Speaking on the promotional idea, Zee English cluster business head Ali Zaidi said ?Bringing our viewers the best in English entertainment has been our forte and House of Cards has always topped that list. While the world is abuzz with talk of House of Cards Season 4, we feel proud to have a marathon run of the show for our viewers. Just like the third season, we hope this one will also live up to the expectations and gain maximum viewership upon its premiere.? 

The fourth season of House Of Cards will show how the conniving, methodical and vicious, President Frank Underwood played by Kevin Spacey will take Washington by storm and try to retain his position in the White House. 

Latest Reads
Viacom18 confirms the departure of Raj Nayak

In an official statement released to the media, Viacom18 confirmed the departure of Raj Nayak, the media network’s Chief Operating Officer.

Television TV Channels GECs
Sony Pictures Networks India gears up for the India tour of Australia with engaging programming initiatives

For the year ending high-octane cricket series between India and Australia, Sony Pictures Networks India (SPN), will be undertaking several initiatives to enhance the viewing experience and increase engagement with cricket enthusiasts across the nation.

Television TV Channels Sports
Sony Entertainment Television appoints Sagnik Mukherjee as AVP marketing

Sagnik Mukherjee is set to join Sony Entertainment Television as associate vice president marketing, a source close to the development confirmed to

Television TV Channels People
Viacom18 COO Raj Nayak quits

Colors' Big Boss has quit, according to media reports. We are talking about Viacom18 COO Raj Nayak, who is the brain behind the most popular reality show Big Boss.

Television TV Channels GECs
Monuments Turn Red, As National Geographic Raises an Alarm for Planet Conservation

Glaciers are melting, sea levels are rising, pollution in various parts of the world is at its peak, and tonnes of plastic waste is in the oceans.

Television TV Channels English Entertainment
Network 18's Joy Chakraborthy steps down

Forbes CEO and Network 18 President(Revenue) Joy Chakraborthy has stepped down from his role, according to media reports.

Television TV Channels News Broadcasting
Sony BBC Earth hosts the extraordinary Natural History Producer and Global Storyteller, Jonny Keeling, in India

Sony BBC Earth, India’s No. 1 factual entertainment channel and home to the most iconic and premium content, continues to deliver to its promise of making the viewers ‘feel alive’.

Television TV Channels Factual @ Discovery
‘Ab Jungle meinhoga Dangal’ with the Hindi Television Premiere of Jumanji: Welcome to the Jungleon November 24th at 8pm only on &pictures

Ever wonder how it feels to be inside a game and play the character you choose? In the brand-new adventure Jumanji: Welcome to the Jungle, the tables are turned as four teenagers in detention are sucked into the world of Jumanji.

Television TV Channels Movie Channels
Broadcasters see regional adex space growing

Now that the Hindi fervour has died down, broadcasters and advertisers have latched on to the regional segment. It's no wonder that the adex in the space is expected to grow as well. According to the global ad growth forecast of GroupM, India’s adex is expected to grow at 14.2 per cent compared to...

Television TV Channels Regional

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories