Television

Turner denies erroneous report on shutting down HBO Hits in India

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2015/11/20/Untitled-1.jpg?itok=d6AwkUFe

MUMBAI: The Indian television industry was rife with rumours that HBO's premier channels HBO Hits and HBO Defined were being wound up in India. This followed the tepid response from cable TV and DTH viewers to the high sticker price at which they were being offered. What added grist to the rumours was the fact that TV industry veteran Monica Tata quit the company  earlier this year after looking after the two channels for a couple of years.

In fact, a small website - like several other incorrect reports it continues to post - even erroneously reported that HBO was taking steps to shut them and that its initiative to run ad free channels had failed.

Now Turner International has issued a release clarifying that no such thing is happening. The release states that in fact HBO Hits is being rebranded as HBO HD and is en route to being relaunched in  2016, subject to regulatory approvals. However, HBO Defined would be discontinued come 31 December 2015 for Indian audiences.

According to Turner,  it had assumed full operational responsibility in January 2015 "including content acquisition, programming, distribution, advertising sales and marketing, for the HBO channel in India and other South Asia markets namely Maldives, Bangladesh and Pakistan."



 

With the expansion of its English entertainment portfolio that includes WB and now HBO, Turner says that it plans to keep the on-going commitment to invest in the HBO channels, and has recently completed a pan-India consumer research to better understand its audience and how it can best meet their expectations. The results of this initiative will be visible on-air soon, with a HBO brand refresh.

According to the release: "This will make the high definition HBO movie experience, currently available only to premium audiences, accessible to a far wider audience base in India. "



 

Says Turner International SVP and managing director Siddharth Jain said in the release?With the inclusion of the HBO channels, the Turner portfolio houses some of this region?s biggest and best-loved brands in English entertainment. We will lead the HBO channel operations in India capitalizing on the enormous synergies and experience we have in managing industry leading networks. We are excited to bring our first high definition offering, HBO HD to Indian viewers. Come Q1 2016, the viewers will get to see a more glitzy and invigorated HBO. Do stay tuned for more on that.?



While Jain will continue to lead Turner and HBO from a managerial and business leadership perspective,  programming and marketing for the HBO channels will be managed by Rohit Bhandari; advertising sales and distribution will continue to be managed by Juhi Ravindranath and Kishan Cheranda respectively

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/12/GEC_most.jpg?itok=UF4nHin8
Hindi GEC most benefited genre in Chrome DM week 49

With a growth of 2.16 per cent as compared to last week (48), the Hindi GEC genre marked the highest opportunity to see (OTS) among all categories in week 49 of Chrome Data Analytics & Media. In the Hindi GEC genre, Star Utsav gained the highest OTS with 99.5 per cent in HSM excluding the less...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/12/OTTv_Kids_Animation_summit.jpg?itok=fCGXWguA
Challenge of crafting characters in Indian animation

For most animation producers and distributors, the art of creating content strategy and research is what’s keeping them up at night. But a few of them say that a formulaic approach should be rejected in this category.

Television TV Channels Kids
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/11/ranjana.jpg?itok=gQ7qNPBm
Ranjana Mangla joins Star Sports as VP - emerging sports

Ranjana Mangla has joined Star Sports as vice president - emerging sports, Indiantelevision.com has learnt. Ranjana, who took charge of her new role on Monday, was the national revenue head of India Today TV in her last gig.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/11/satymev.jpg?itok=MBG_4h--
Watch the World Television Premiere of Satyameva Jayate on 15th December only on Zee Cinema

We all have seen corruption and apathy in the government and police force etc.

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/11/zee.jpg?itok=UKtrNPBG
Zeel channels most watched Hindi channels across genres

Two Hindi GECs from the Zee Entertainment Enterprises Ltd (Zeel) stable – free-to-air or FTA Zee Anmol and flagship pay TV channel Zee TV were once again the second and third most watched channels across genres in 2018 in week 48 (Saturday, 24 November 2018 to Friday, 30 November 2018).

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/11/priyanka_0.jpg?itok=XRpmy4tA
Our shows will empower people to drive electoral discourse: Network18's Priyanka Kaul

The news genre has entered its peak time – election season. All news channels including Hindi, English and regional have started their election-based programming from the exit polls that took place on 7 December 2018. Election coverage is like the bread and butter for news channels since this is...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/kanada.jpg?itok=n7Tw9omO
Zee Kannada to launch a first-of-its-kind horror thriller fiction show – Aatmabandhana

Zee Kannada, every Kannadiga household’s hub of entertainment, further strengthens its fiction band with innovative content post the successful launch of Paaru.

Television TV Channels Regional
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/11/gaana_0.jpg?itok=2uYr4Xr9
Diljit Dosanjh’s ‘Pagal’ & ‘Putt Jatt Da’ rakes in over Five Million Hits on Gaana each

Punjabi sensation Diljit Dosanjh’s newly released tracks ‘Pagal’ & ‘Putt Jatt Da’ have smashed charts on India’s largest music streaming app – GAANA with over five million hits within less than a month.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/aaj-t.jpg?itok=9a_rPb1K
How Hindi news channels perform on counting day

News viewership is event-driven – either scheduled or unscheduled. Elections are certainly the most important of all special or scheduled events.

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories